A well-developed & executed content marketing strategy attracts, inspires, and engages your audience. Whether the goal is to build trust, gain exposure, or influence purchasing decisions, accomplish it now with OuterBox’s content marketing services.
Content Marketing is the strategic creation of relevant, valuable, and engaging content designed to indirectly promote a brand, product, or service.
The term “content marketing” is commonly used today when discussing digital marketing. However, as a philosophy, content marketing has been around since at least the 1700s, when Benjamin Franklin issued an almanac to promote his new printing capabilities. Johnson & Johnson, John Deere, and Michelin are also credited with using content marketing before the turn of the 20th century.
Our team will answer questions, give suggestions and provide you with a detailed scope, pricing estimate, and project timeline. Fill out the form below, or if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open M-F 9am-5pm EST. We look forward to discussing your project.
OuterBox is a full-service digital marketing agency, with a full team of over 50 web developers, programmers, designers, and marketers.
There are numerous advantages to choosing OuterBox as your content marketing partner:
Content Marketing is the strategic creation of relevant, valuable and engaging content designed to indirectly promote a brand, product, or service.
A content marketing agency refers to any agency that offers Content Marketing as a service. While some companies choose to focus on this, content marketing is just one (important) facet of digital marketing. OuterBox is a full-service digital marketing agency offering a myriad of other services. So, while we are a content marketing agency, we do much more than content!
That depends. Content Marketing is a great tactic that has applications in almost every industry imaginable.
Typically, websites that regularly produce new content get significantly more traffic. Also, consider that content marketing is significantly cheaper to implement than many other forms of marketing. It also can help to enhance your existing marketing efforts, such as social media and email.
We love this question, as we’re a results-driven agency. The short answer is, that it all depends.
The long answer is that before you on board with OuterBox, we will establish performance benchmarks and KPI to improve upon. By establishing these early on, we can be transparent about our progress and cut right to the chase.
A business’ digital marketing strategy refers to the big-picture, holistic approach behind its digital marketing efforts. When you partner with OuterBox, we will advise you on the types of digital marketing services that would benefit your business the most. Once we’ve agreed upon the services needed, we will develop a custom, holistic strategy that ensures all of our marketing initiatives work together in harmony.
Yes, we typically operate on a monthly retainer for digital marketing services, but we do also offer ala carte services. Contact us today to discuss your needs and determine if OuterBox is the right fit!
Ask for examples of content they have created and how it impacted the company’s bottom line. Any established agency should have no problem providing a few relevant examples, case studies, testimonials from existing clients, etc.
B2B refers to “business-to-business”. Therefore, B2B content marketing is content created by one business to market to another business, instead of a consumer. We offer B2B SEO specific-services and our team of professional writers has no problem creating B2B-quality content.
There is no ideal blog length. Any studies that indicate short blogs perform better than long blogs, or vice versa, are likely to mistake correlation for causation. When OuterBox writes a blog article, the length is a function of the topic. If the topic requires 200 words then it is silly to write more than that. The goal is to fully cover the topic in a useful and succinct way for both search engines and your audience.
Our team is full of highly capable technical writers from a diverse set of industrial backgrounds. If the topic is very technical, such as medical or legal, we may recommend hiring a third-party writer. In these cases, we develop a content marketing plan and assign articles to the writer of your choice as needed.
We will establish KPI with you when you begin working with us. At the end of the day, we measure the success of our content in terms of traffic and goal completions that can be attributed to the content. While other KPIs can be meaningful, we understand the importance of ROI.
Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.