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What is Content Marketing?

Content Marketing is the strategic creation of relevant, valuable and engaging content designed to indirectly promote a brand, product, or service.

The term "content marketing" is commonly used today when discussing digital marketing. However, as a philosophy, content marketing has been around since at least the 1700s, when Benjamin Franklin issued an almanac to promote his new printing capabilities. Johnson & Johnson, John Deere, and Michelin are also credited with using content marketing before the turn of the 20th century.

Digital Content Marketing Mediums Include:

  • Articles (blog articles, how-to articles, reviews, buying guides)
  • Videos
  • Emails (blasts, nurture campaigns, drip campaigns, cart abandonment, etc.)
  • Infographics
  • Many, many more!

Ideally, these are the goals of hiring a digital marketing agency for content marketing services

  • Attract attention and/or Expand Customer Base
  • Generate leads or increased online sales & revenue
  • Increase trust, credibility, and/or brand awareness
  • Develop and/or Engage an online community of potential customers
More About Content Marketing
Content Marketing Services That Grow Your Business

Content Marketing services from OuterBox will help you increase website traffic across all of your digital marketing channels. Our holistic understanding of the digital landscape helps our clients pave the path of least resistance for their customers and facilitate engagement and goal completions.


The best content in the world is worthless without an audience.


Let OuterBox develop a custom content marketing strategy that takes all of your website traffic sources into consideration, including social media, organic and paid search, email, referral, etc. Our big-picture approach is driven by our unrivaled understanding of digital marketing tactics like SEO, PPC, and Social Media marketing.


What Our Clients Have To Say

Digital marketing client
Greg Van Curen
President at E-Collar Technologies
"Its already paid for itself"
"OuterBox was able to accommodate for our complex product line. We contracted the SEO work to them and within a few months our rankings shot up and web orders tripled. The cost has already paid for itself."
Digital marketing testimonial
Mac Canali
Digital Marketing Manager at Tronair
"Increased traffic by over 300%"
"I’ve been working with OuterBox for almost a year and they have done a great job. We took action on SEO and have increased traffic by over 300%. The monthly reporting has been helpful for us to foster additional leads. The team is very helpful and listens to our needs before they make recommendations."
Digital marketing reference
Bernie Toledano
VP, Marketing & Communications
"Demonstrated a level of caring"
"I first met OuterBox when we were looking for an agency to manage SEO and PPC. They guided us adeptly through the process and ensured that all of our questions were answered. They demonstrated to us a level of caring and that we are a valued partner."
Why Choose OuterBox as Your Content Marketing Services Provider?

OuterBox is a full-service digital marketing agency, with a full team of over 50 web developers, programmers, designers, and marketers.

There are numerous advantages to choosing OuterBox as your content marketing partner:

  • We are a full-service, one-stop digital marketing agency, and we can handle more than just your content marketing! We offer web development, design, and marketing, and there are numerous benefits to allowing one company to handle all of these services for your business.
  • OuterBox never outsources! All content developed will be written in-house by our team of professional content writers.
  • We are the eCommerce Experts! Our team of professional content writers comes from all sorts of industries and backgrounds. We're completely proficient in B2B and lead generation models, but eCommerce is our specialty. If your eCommerce store needs content marketing or digital marketing services, let's talk!
Get a Personalized Estimate for
Your Content Marketing Needs

Our team will answer questions, give suggestions and provide you with a detailed eCommerce scope, pricing estimate, and project timeline. Fill out the form below, or if you'd like to discuss your project over the phone, call us at 1-866-647-9218. We're open M-F 9am-5pm EST. We look forward to discussing your project.

Project Details
Yes, we need SEO services
No, not at this time
Yes, we sell online
No, we do not or are unsure
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We respond to all requests within 24 hours.
Monday - Friday.

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Offices open 9-5 EST.

From Start-Ups to Fortune 500 Companies, Our Clients are Succeeding Digitally.
  • Oneida
  • ABB
  • Ultimate Sack
  • Matco Tools
  • Jet Dock
  • Action Door
  • Orlando
  • Nail Gun Dept
  • Guardian Technology
  • Glass with a Twist

Content Marketing Services FAQs

Your Questions. Our Answers.

"What is content marketing?"

Content Marketing is the strategic creation of relevant, valuable and engaging content designed to indirectly promote a brand, product, or service.

Mark M.

"What is a content marketing agency?"

A content marketing agency refers to any agency that offers Content Marketing as a service. While some companies choose to focus on this, content marketing is just one (important) facet of digital marketing. OuterBox is a full-service digital marketing agency offering a myriad of other services. So, while we are a content marketing agency, we do much more than content!

James I.

"Why is content marketing a good choice for my business?"

That depends. Content Marketing is a great tactic that has applications in almost every industry imaginable.

Typically, websites that regularly produce new content get significantly more traffic. Also considerthat content marketing is significantly cheaper to implement than many other forms of marketing. It also can help to enhance your existing marketing efforts, such as social media and email.
Jimmy. C
"What types of results should I expect from content marketing services from OuterBox?"

We love this question, as we're a results-driven agency. The short answer is, that all depends.

The long answer is that before you on-board with OuterBox, we will establish performance benchmarks and KPI to improve upon. By establishing these early on, we can be transparent about our progress and cut right to the chase.

Dave. P
"What is digital marketing strategy"

A business' digital marketing strategy refers to the big-picture, holistic approach behind their digital marketing efforts. When you partner with OuterBox, we will advise you on the types of digital marketing services that would benefit your business the most. Once we've agreed upon the services needed, we will develop a custom, holistic strategy that ensures all of our marketing initiatives work together in harmony.

James F.

"I don't need a whole content marketing plan, just a few blogs per month. Do you guys do that?"

Yes, we typically operate on a monthly retainer for digital marketing services, but we do also offer ala carte services. Contact us today to discuss your needs and determine if OuterBox is the right fit!

 

Jason L.
"What should I look for when choosing a content marketing company?"

Ask for examples of content they have created and how it impacted the company's bottom line. Any established agency should have no problem providing a few relevant examples, case studies, testimonials from existing clients, etc.

Bobby H.
"What is B2B content marketing?"

B2B refers to "business-to-business". Therefore, B2B content marketing is content created by one business to market to another business, instead of a consumer. We offer B2B SEO specific-services and our team of professional writers have no problem creating B2B-quality content.

Jeremy. H
"How long should a blog be?"

There is no ideal blog length. Any studies that indicate short blogs perform better than long blogs, or vice versa, is likely mistaking correlation for causation. When OuterBox writes a blog article, the length is a function of the topic. If the topic requires 200 words, than it is silly to write more than that. The goal is to fully cover the topic in a useful and succinct way for both search engines and your audience.

Linda S.
"I have highly-technical topics that I need content created for? Does OuterBox do this?"

Our team is full of highly-capable technical writers from a diverse set of industrial backgrounds. If the topic is very technical, such as medical or legal, we may recommend hiring a third-party writer. In these cases, we develop a content marketing plan and assign articles to the writer of your choice as needed.

Janice C.
"What KPI do you use for content?"

We will establish KPI with you when you begin working with us. At the end of the day, we measure the success of our content in terms of traffic and goal completions that can be attributed to the content. While other KPI can be meaningful, we understand the importance of ROI.

Rick R.
"Will you be able to capture our brand's voice?"

Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.

Charles W.

Content Marketing Articles from our Expert Team
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      The CMS you choose can have a big impact on your digital marketing efforts. Learn about the advantages of using custom Content Management System for your website.

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    • PPC & AdWords Digital Marketing Services

      Everybody knows PPC is an important digital marketing strategy, but have you ever wonder how PPC and AdWords works? We'll dive into what you need to know about paid search marketing before you start into a campaign.

    • SEO pricing for your digital marketing campaign

      The best content marketing plans leverage SEO to help promote your content, but how much should you pay for SEO services? SEO campaign costs are based on many variables, including the company, your goals, and the competitiveness of desired keywords. Learn more about setting an SEO budget for your business.

digital marketing agency

We're an expert content marketing agency that offers the following services:

  • On-Page Content (homepage, landing page, information pages, content pages)

  • eCommerce Content (products, categories, etc.)

  • Blogs & Article

  • Press Releases

  • Email Marketing

  • SEO Copywriting

  • & Many Other Digital Marketing Services



5 Star Rated Company
Our Services are rated 4.7 out of 5 based on 616 ratings on Google & Featured Customers