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15 of the Best SEO Tools & SEO Reporting Softwares

Author Larry Engel - SEO Director at OuterBox
by Justin Smith
Updated Jan. 2, 2019

Having a cutting-edge set of analytical and SEO tools is a key feature of any successful search marketing campaign.

Although there are countless SEO tools to choose from, users get a certain advantage by knowing which will work best for specific needs. The following 15 analytics and SEO reporting tools are among the best free and paid tools available to get any SEO campaign on the right track. Whether you're doing SEO on your own, or your want to work with an SEO company like us, its important to use some of these tools to track the success of the campaign.


SEM Rush Review

SEM Rush

SEM Rush is a keyword research and position tracking tool which has proven to be highly valuable in the context of competitor research. This tool hosts a variety of position tracking features which include a competitor's discovery report, devices and locations report, projects merge report, unlimited competitors tracking, and a filter by SERP feature. That makes SEM Rush a suitable tool for those wishing to stay ahead of competitors in the contexts of SEO campaigns, business, and social media campaigns as well. Another great feature of SEMrush is the ability to integrate your Google Search Console and create disavow files easily. SEM Rush will tell you which likes may be harmful and allow you to click "disavow". It's easy and seemless!

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SEO Ranking Positions

MOZ

Formerly known as SEOmoz, Moz is a software-as-a-service (SaaS) company that packs a real punch in the context of analytics and has quite a bit to offer by way of readily available SEO reporting. Moz, affiliated with more than 1 billion global digital marketers and SEO reporting tools, features an SEO Toolbox that allows users to find keyword suggestions, accurate search volume data, and SEO competition. Moz also hosts other SEO related tools which allow users to view on-page metrics, explore options for content and link building, or to see how one campaign compares to competitors in any given instance. Moz's platform is equipped with everything required for keyword research and management, crawling, keyword search position management, and complete comprehensive reports.


SEO Ranking Positions

Ahrefs

Ahrefs is another formidable giant in the realm of analytical reporting tools and is used by almost all of the best seo companies. Second only to Google's website crawlers, Ahrefs is one of the most highly recommended online SEO tools online and for a good reason. Ahrefs not only checks backlinks but boasts a pretty large data index which holds 12 trillion known links, three trillion known URL's, and 200 million root domains. Ahrefs also features an SEO site audit tool which focuses on the areas of a site which need refining to optimize rankings. Ahrefs helps in determining the backlinks of competitors for the advantage of users. One of the most notable facets of Ahrefs is its site crawler which visits over six billion websites every half hour and updates Ahrefs's index which is why Ahrefs has the largest base of live links.


KWFinder

KWFinder is an SEO keyword tool that helps find long-tail keywords which may not have a good amount of competition. This tool helps to avoid keywords that may have some issues with SEO difficulty while steering the search towards words that are more likely to be useful in building rank. KWFinder is great for finding the best keywords for an SEO campaign and running analysis reports on backlinks or search engine results pages. KWFinder is an efficient tool that brings back exact search volumes for close variant keywords with the help of relevant data. This keyword research tool is even able to narrow down keyword research to a local level including countries, regions, states, and cities while providing over 40 language options to further refine localized results.


Google Webmaster Tools & Search Console

Google Webmaster Tools is one of the more popular online analytical platforms which works to inform webmasters about how often Google is crawling their sites. As sites get added to its dashboard, they get verified, then Google brings back a slew of pertinent insights about the sites ranging from the time sites were last crawled, to errors that may be present with URLs or links. Google Webmaster Tools also has a statistics pane which displays how Google sees the sites and how other search engines see them, along with information about subscriber stats and search queries. In the links area of Google Webmaster Tools, information regarding external links to the listed sites is visible along with information on the internal linking structure of listed sites.


Screaming Frog

Screaming Frog is an SEO spider tool and website crawler that grabs SEO elements from web pages for analysis and allows their exportation to other programs. Once exported to programs such as Excel, a database of SEO recommendations can be formulated. Screaming Frog works well for analyzing medium and large sites and helps eliminate time-consuming tasks associated with manual work. This tool enables users to find broken links in sites, analyze page titles and metadata, discover duplicate content, and collect data from the HTML of web pages using CSS path. Screaming Frog also allows users to find temporary and permanent redirects, generate XML sitemaps, and to integrate with Google analytics among its many other capabilities.


Kissmetrics

When it comes to analytics, Kissmetrics certainly qualifies as a high standard platform with a barrage of powerful tools for tracking customer interactions. Kissmetrics focuses on providing metrics that trace a customer's interaction with a site over all stages. Kissmetrics does what any worthwhile SEO tool should do by displaying metrics, tracking website visitors and their actions, and displays site rankings. One unique feature that is prominent with Kissmetrics is the efficiency of their platform. Using the features and services, Kissmetrics enables users to manage a variety of analytics and keep track of metrics in a single view.


Sprout Social

For anyone seeking analytic tools that work specifically well with social media, Sprout Social is may be worthwhile. Sprout Social is a tool that integrates schedule planning, page management, and posts. It also has great features which allow users to view metrics and performance in a single dashboard. Sprout Social is complete with an integrated Customer Relationship Management system which allows users to manage multiple profiles, departments, and companies simultaneously. Besides being highly compatible with major social networks like Facebook, Twitter, Instagram, LinkedIn, and Google+, Sprout Social allows users to take an integrated approach to managing their accounts without needing separate tools for each social media outlet.


Brandwatch

Brandwatch is a service that efficiently streamlines tasks involved with social monitoring around brands and niches. Brandwatch crawls over 85 million sites for information pertinent to any social media campaign or business and gives an analysis of competitors as well. That is critical for all social media campaigns and businesses when it comes to making informed decisions.


Siteliner

Siteliner is an SEO scanner service which is highly effective in identifying issues with duplicate content on sites. Once the user enters a domain name, Siteliner crawls the site and returns information about content simultaneously. Siteliner's web crawler is competent of most SEO related standards and includes a Powerpage feature. This Powerpage feature is an internal linking analysis tool which shows how many times someone links to a page from within a site.


Whitespark

Whitespark is yet another effective SEO tool which assists users with link building, technical SEO, and content optimization. Whitespark also features a local citation finder which allows users to discover citations sources for companies trying to boost their metrics and rankings in local Google searches. This tool is noteworthy in its usefulness in finding citations of competitors and as well as those of the user.


Rival IQ

Rival IQ is a service that brings competitors into plain sight while allowing users to see exactly where they stand relative to them. That is made possible by giving accurate and concise details about social media mentions, and keyword rankings. This tool gives digital marketers an edge in making informed decisions, getting desired results from strategies, and understanding the moves of competitors. Rival IQ works well for analyzing pages from social media outlets like LinkedIn, Facebook, and Twitter.


Search Latte

Search Latte is an international SEO tool that makes detailed viewing of international Google search results a simple task. Search Latte builds Google searches for Google supported domains in any country or language. That is certainly an SEO tool that will prove to be of value to international marketers and SEO campaigns.


Market Muse

Market Muse is a content optimization tool that scans the content of a site and compares it to similar findings on other websites. Market Muse then gives suggestions about what may be lacking for the user by way of content. This AI-powered research tool allows users to speed up the content creation process while giving them an advantage over competitors.


Trendspottr

Trendspottr is a real-time keyword research and content optimization tool that effectively predicts emerging content, influences, and trends related to the viewer sentiments related to specific topics and interests. Trendspottr helps users catch on to potential viral content ahead of time, making it a valuable tool for larger campaigns, news organizations, and social marketers.


Finding the most effective and relevant SEO tools to perform analytical tasks and reporting can be intimidating, but it is always worth the effort when the right tools are available. Everything from keyword searches to social media optimization for campaigns requires specific tools geared toward accomplishing tasks effectively. Thanks to a wide range of analytical and reporting tools like the ones given here, SEO and analytics can be less time-consuming and more rewarding.

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