Google Core Web Vitals Optimization Services

What’s Included in Core Web Vitals Optimization?

With nearly two decades of web development and SEO experience under our belt, OuterBox has the knowledge, resources, and technical chops you need to improve your Google Core Web Vitals score and take your website’s performance to the next level.

• Google Core Web Vitals Score Audits

  Our SEO team will perform a full audit of your Google Core Web Vitals score and other performance metrics. In 2021, Google implemented a major Google algorithm update known as the Core Web Vitals update, while providing webmasters and web developers with several related tools. These tools provide real-world performance metrics for your website along with an insight into the technical nuances of how Google evaluates user experience, which they call Page Experience. Page Experience, determined algorithmically by Google, is now a more significant ranking factor than ever. Our team will take an in-depth review of your Google Core Web Vitals score and other metrics, and develop a plan to address any issues identified. Execution of these strategies improves not just user experience, but your website’s ability to rank in search engines, especially when part of a larger SEO campaign.

• Largest Contentful Paint (LCP) Analysis

  One of the three main aspects of Google’s Core Web Vitals score, we’ll analyze how long it takes the average user to load a page on your website. Google pays a lot of attention to this metric. So many variables can affect your website’s LCP score, including bulky code, web languages / CMS used, external resources called, server specifications, etc. We will identify if your LCP score needs to be improved and the most appropriate steps to take to do so.

• First Input Delay (FID) Analysis

  First Input Delay (FID) score relates to the interactivity aspect of your website. This measures how long it takes before a user can actually begin interacting or engaging with your website. Whether that interaction is clicking a link or opening a menu, the less time it takes for users to interact with your website, the better! We’ll analyze the FID metrics of your Core Web Vitals score and determine the most appropriate plan for improvement.

• Cumulative Layout Shift (CLS) Analysis

  Cumulative Layout Shift (CLS) relates to the visual stability aspect of Google’s Core Web Vitals score. In other words, are visual elements moving all around the page while it’s loading? The total amount of “layout shift” is your CLS score. We all know how annoying this can be, which is why Google prioritizes websites that load without having elements moving all over the page during loading. Like all of our analyses, we use a variety of tools to analyze the CLS of your website and determine the best plan for improvement.

• Developers and SEM Professionals Working Together To Fix Your Core Web Vitals Score

  With an in-house team of professional SEMs and Web Developers working in tandem, we have a unique ability to not just identify your website’s performance issues, but to roll up our sleeves and fix them! When it comes to web development, there are often many ways to solve a problem, but only one is the best option for your business. Our holistic understanding of what Google really wants helps us to implement cost-effective technical improvements that can have a significant impact on your website’s ability to rank in search engines.

• Multiple Tools and Metrics Help Us Form a Clear Understanding of Your Website’s Technical Issues

  While the tools Google Core Web Vitals test provided by Google are a great place to start, to gain the best understanding of how users and search engines perceive your website, we leverage a variety of other tools.  Having multiple tools and data sets simply provides us with a more accurate understanding of the perceived technical weaknesses of your website and what can best be done to remedy them. We will take an in-depth review of your website, including Core Web Vital scores and metrics, Analytics data, Search Console data, GTmetrix tests, etc.