For over 40 years, A&C Plastics, Inc., headquartered in Houston, TX, has been a leader in the plastic industry. With the need to streamline business processes and make ordering convenient for customers, developing an eCommerce website was a priority. The other need was to expose A&C Plastics to customers across the globe who didn't know their brand. Through a custom developed website, along with a search marketing campaign, A&C Plastics has exceeded initial goals.
Starting with an out-of-date website lacking in optimization, our SEO team came in with a strategy and worked alongside our website design team. Combining design, development and search marketing under one roof not only streamlined efforts but allowed for a cohevise marketing plan. The SEO team at OuterBox put together an ongoing content strategy and outlined a site structure that would provide a solid foundation for future growth.
Google Page #1 Keywords Include:
Over the years, A&C has built up a library of awesome print ads that they wanted to display. The ads can be viewed online or can be download PDFs and are fully managed via the website CMS.
With thousands of products, it was a must to have product attribute filtering. Customers looking to find the perfect plastic material can filter by thickness, width, color and more. Utilizing AJAX technology, filtering happens without the website refeshing, by simply switching out the products in the middle of the page to display the correct results. This helped to improve user experience and boost conversions.
With a brand new website and the opportunity to make a huge dent in the market, we increased AdWords spend with an emphasis on conversions. This improved campaign, along with the new website, helped us to increase AdWords leads by more than 500%.
The remarketing campaign was launched to constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form. Keeping potential customers engaged has led to an increase in online quote requests, calls and revenue.
Our team will answer questions, give suggestions, and provide you with a detailed scope, pricing estimate and project timeline. We look forward to discussing your project.