A&C Plastics Launches a New Website and Highly Successful SEO/SEM Campaign

For over 40 years, A&C Plastics, Inc., headquartered in Houston, TX, has been a leader in the plastic industry. With the need to streamline business processes and make ordering convenient for customers, developing an eCommerce website was a priority. The other need was to expose A&C Plastics to customers across the globe who didn’t know their brand. Through a custom developed website, along with a search marketing campaign, A&C Plastics has exceeded initial goals.

Key Campaign Statistics

1,225%

Organic Search Traffic Increase

450%

Increase In Organic Online Leads

522%

Boost in AdWords Conversions

Project Overview

For over 40 years, A&C Plastics, Inc., headquartered in Houston, TX, has been a leader in the plastic industry. With the need to streamline business processes and make ordering convenient for customers, developing an eCommerce website was a priority. The other need was to expose A&C Plastics to customers across the globe who didn’t know their brand. Through a custom developed website, along with a search marketing campaign, A&C Plastics has exceeded initial goals.

 

Enterprise-Level Search Engine Optimization Campaign

Starting with an out-of-date website lacking in optimization, our SEO team came in with a strategy and worked alongside our website design team. Combining design, development and search marketing under one roof not only streamlined efforts but allowed for a cohevise marketing plan. The SEO team at OuterBox put together an ongoing content strategy and outlined a site structure that would provide a solid foundation for future growth.

Google Page #1 Keywords Include:

  • Tinted Plastics
  • Wholesale Plexiglass
  • Colored HDPE Sheet
  • Durable Acrylic Plastic
  • Lucite Block
  • Multiwall Polycarbonate Sheet
  • Acrylic Sheet
  • ABC Plastic
  • Wholesale Acrylic Sheets
  • HPDE Sheets
  • Plastic Glue
  • HPDE Plastic
  • Lexan Plastic
  • Types of Acrylic
  • Glass Substitute
  • Plexiglass Windows

Information & eCommerce Rolled Into One

Interactive Content Pages

At A&C, a personalized customer service experience is top priority, meaning a well-developed team page was a must. This interactive page allows visitors and customers to learn more about the people they are working with on a daily basis. Through the website content management system, A&C Plastics can easily add, edit and remove content as needed, ensuring the website is always up to date.

Downloadable Files & Ads

Over the years, A&C has built up a library of awesome print ads that they wanted to display. The ads can be viewed online or can be download PDFs and are fully managed via the website CMS.

Advanced Filtering

With thousands of products, it was a must to have product attribute filtering. Customers looking to find the perfect plastic material can filter by thickness, width, color and more. Utilizing AJAX technology, filtering happens without the website refeshing, by simply switching out the products in the middle of the page to display the correct results. This helped to improve user experience and boost conversions.

Dialing In The AdWords Campaign

With a brand new website and the opportunity to make a huge dent in the market, we increased AdWords spend with an emphasis on conversions. This improved campaign, along with the new website, helped us to increase AdWords leads by more than 500%.

70%

Less Spend Per Conversion

345%

More Paid Traffic

522%

Boost in AdWords Conversions

Targeted Remarketing

The remarketing campaign was launched to constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form. Keeping potential customers engaged has led to an increase in online quote requests, calls and revenue.

Want An Estimate For Your SEO Campaign?

At OuterBox, we’ll tailor a strategy and budget that matches your needs and goals. Talk with our team of experts today and take the step towards result-driven online marketing for your website!

  • Detailed marketing proposal
  • FREE strategy blueprint & review ($5,000 value)
  • Pricing estimate & results timeline
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John Battaglini
John Battaglini
Director of Search Marketing