Ready, Aim, Fire. OuterBox Delivers Spot-On SEO Results for We the People Holsters

We the People Holsters SEO Case Study

When We the People Holsters engaged OuterBox in May 2021 they were interested in one thing – driving more organic revenue. Let’s just say it’s been mission accomplished, as OuterBox has helped increase their organic revenue by more than 60% year-over-year.  While SEO is an ongoing and ever-evolving marketing tactic, “Operation Grow Organic Revenue” is firing on all cylinders thanks to OuterBox’s expert team.

We the People Holsters SEO Case Study

Key Campaign Statistics

210%

Increase In New Web Traffic

63%

Increase in Organic Revenue

156%

Increase in Organic Traffic

Project Overview

As self-proclaimed “gun nerds,” We the People Holsters prides itself on providing its customers with access to high-quality and exceptionally crafted holsters. With a growing eCommerce business, We the People Holsters was on the hunt for an SEO agency that understood their business and didn’t just talk a good game but ACTUALLY delivered results.

When We the People Holsters engaged OuterBox in May 2021 they were interested in one thing – driving more organic revenue. Let’s just say it’s been mission accomplished, as OuterBox has helped increase their organic revenue by more than 60% year-over-year. While SEO is an ongoing and ever-evolving marketing tactic, “Operation Grow Organic Revenue” is firing on all cylinders thanks to OuterBox’s expert team.


 


 

Creating a Fully Calibrated SEO Game Plan

As anyone who’s done SEO long enough knows, it’s not about creating loads of content and making a few optimizations here and there; it’s about developing a complete holistic strategy that starts with understanding your unique business goals. By taking a deep dive into We the People Holsters’ objectives, the OuterBox team quickly got to work researching the most relevant, high-volume keywords that would drive conversions. From there, the team began optimizing the website’s main category and product pages, strategically incorporating these keywords into page titles, meta descriptions, and H1s.

 

We the People Holsters SEO Case Study

 

These initial optimizations were all a part of OuterBox’s detailed game plan, which set the foundation for a high-powered SEO strategy that continues to drive organic web traffic and revenue (see charts below). Now with the support of OuterBox, We the People Holsters is poised for EVEN MORE GROWTH in the months and years ahead. #winning

 

156% Increase in Organic Traffic YoY
We the People Holsters SEO Case Study
63% Increase in Organic Revenue YoY
We the People Holsters SEO Case Study

Notable Keyword Rankings:

  • Holsters
  • Gun holsters
  • Custom gun holsters
  • Holsters for guns
  • Kydex holsters
  • Concealed to carry holsters
  • Glock holsters
  • Pistol holsters
  • Revolver holsters
  • Belt gun holster
  • & Hundreds more

Want An Estimate For Your SEO Campaign?

At OuterBox, we’ll tailor a strategy and budget that matches your needs and goals. Talk with our team of experts today and take the step towards result-driven online marketing for your website!

  • Detailed marketing proposal
  • FREE strategy blueprint & review ($5,000 value)
  • Pricing estimate & results timeline
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John Battaglini
John Battaglini
Director of Search Marketing