As self-proclaimed “gun nerds,” We the People Holsters prides itself on providing its customers with access to high-quality and exceptionally crafted holsters. With a growing eCommerce business, We the People Holsters was on the hunt for an SEO agency that understood their business and didn’t just talk a good game but ACTUALLY delivered results.
When We the People Holsters engaged OuterBox in May 2021 they were interested in one thing – driving more organic revenue. Let’s just say it’s been mission accomplished, as OuterBox has helped increase their organic revenue by more than 60% year-over-year. While SEO is an ongoing and ever-evolving marketing tactic, “Operation Grow Organic Revenue” is firing on all cylinders thanks to OuterBox’s expert team.
Creating a Fully Calibrated SEO Game Plan
As anyone who’s done SEO long enough knows, it’s not about creating loads of content and making a few optimizations here and there; it’s about developing a complete holistic strategy that starts with understanding your unique business goals. By taking a deep dive into We the People Holsters’ objectives, the OuterBox team quickly got to work researching the most relevant, high-volume keywords that would drive conversions. From there, the team began optimizing the website’s main category and product pages, strategically incorporating these keywords into page titles, meta descriptions, and H1s.