Key Campaign Statistics
363%
Website Traffic Increase
179%
Increase in Organic Revenue
9876
Keywords on First Page of Google (compared to 3,205)
Project Overview
High Point Scientific brings over 30+ years of combined experience in high-end optic sales, providing the highest quality telescopes and related equipment available online. After years of stagnant SEO results, High Point Scientific was told by their previous SEO company that their results had essentially plateaued. A quick SEO audit by OuterBox revealed that this was simply not true. Moreover, High Point Scientific hadn’t even begun to approach their true organic potential. We knew we could help, and couldn’t wait to start!
Top Google rankings for the most competitive keywords
First, OuterBox tackled the lowest hanging fruit, optimizing top performing category pages while focusing on high profit-margin products to make an immediate impact on High Point Scientfic’s bottom line. Within six months of working with OuterBox, High Point Scientific was ranking #1 and #2 for “telescopes” and “telescope” respectively, with many other high-value keywords making the jump to page 1. The resulting 240% increase in organic traffic value has led to a 40% increase in organic conversions, and HighPointScientific.com continues to build momentum.
Keywords of Focus Include:
- Telescopes (#26 to #3)
- Telescope (#96 to #4)
- Astrographs (#3 to #1)
- Catadioptric Telescope (#6 to #1)
- Dobsonian Reflectors (#14 to #1)
- Focal Reducer (#6 to #1)
- Telescope Accessories (#4 to #1)
- Telescope Eyepiece (#4 to #1)
- Used Telescopes (#3 to #1)
- Eyepieces (#12 to #2)
- Celestron Telescopes (#5 to #2)
- Reflecting Telescope (#8 to #3)
- Apertura (#24 to #4)
- Compound Microscopes (#36 to #4)
