Key Campaign Statistics
210%
Increase In New Web Traffic
63%
Increase in Organic Revenue
156%
Increase in Organic Traffic
Project Overview
As self-proclaimed “gun nerds,” We the People Holsters prides itself on providing its customers with access to high-quality and exceptionally crafted holsters. With a growing eCommerce business, We the People Holsters was on the hunt for an SEO agency that understood their business and didn’t just talk a good game but ACTUALLY delivered results.
When We the People Holsters engaged OuterBox in May 2021 they were interested in one thing – driving more organic revenue. Let’s just say it’s been mission accomplished, as OuterBox has helped increase their organic revenue by more than 60% year-over-year. While SEO is an ongoing and ever-evolving marketing tactic, “Operation Grow Organic Revenue” is firing on all cylinders thanks to OuterBox’s expert team.
Creating a Fully Calibrated SEO Game Plan
As anyone who’s done SEO long enough knows, it’s not about creating loads of content and making a few optimizations here and there; it’s about developing a complete holistic strategy that starts with understanding your unique business goals. By taking a deep dive into We the People Holsters’ objectives, the OuterBox team quickly got to work researching the most relevant, high-volume keywords that would drive conversions. From there, the team began optimizing the website’s main category and product pages, strategically incorporating these keywords into page titles, meta descriptions, and H1s.
These initial optimizations were all a part of OuterBox’s detailed game plan, which set the foundation for a high-powered SEO strategy that continues to drive organic web traffic and revenue (see charts below). Now with the support of OuterBox, We the People Holsters is poised for EVEN MORE GROWTH in the months and years ahead. #winning
156% Increase in Organic Traffic YoY
63% Increase in Organic Revenue YoY
Notable Keyword Rankings:
- Holsters
- Gun holsters
- Custom gun holsters
- Holsters for guns
- Kydex holsters
- Concealed to carry holsters
- Glock holsters
- Pistol holsters
- Revolver holsters
- Belt gun holster
- & Hundreds more
