Fanuc World takes online parts to a new level

Fanuc World, owned by Tennessee Industrial Electronics (TIE), came to OuterBox with an antiquated website from a design, functionality and marketing perspective. Their challenge was twofold: build a modern website capable of displaying thousands of products and secondly, market the website with organic SEO and paid search to achieve a positive ROI. The new website was developed utilizing the Onveos shopping cart platform.

Fanuc World SEO Case Study

Key Campaign Statistics

249% Organic Search Traffic Increase

550% Online Revenue Growth

744% Return on Ad Spend


Project Overview

Fanuc World, owned by Tennessee Industrial Electronics (TIE), came to OuterBox with an antiquated website from a design, functionality and marketing perspective. Their challenge was twofold: build a modern website capable of displaying thousands of products and secondly, market the website with organic SEO and paid search to achieve a positive ROI. The new website was developed utilizing the Onveos shopping cart platform.

 

Responsive mobile-friendly design

As parts break and Fanuc World’s products are in demand, plant managers and buyers turn to their phone or other mobile devices to search for parts on the fly. The need for a streamlined, mobile-friendly user-experience was absolutely critical to their success in the future.

“OuterBox has brought tremendous value to our business. The combination of the website, search marketing and Ecommerce capabilities has changed who we are.”

 

Custom product page functionality

With a complex catalog of products, Fanuc World needed product pages that allowed for variable-based, dynamic pricing to be displayed based on the product, type and other options selected. The website allows for users to view trade in (core-credit) pricing as well as an estimated repair cost. Pretty slick, huh?

Organic search engine optimization campaign

FanucWorld.com presented a unique search engine optimization challenge. The goal was to rank for major keywords, such as “Fanuc Parts”, but also for thousands of part and SKU numbers. Through well-developed landing pages and product pages, Fanuc World is now able to do both.

Top Ranking Keywords Include:

Paid search marketing campaign

A Google Adwords campaign is managed by OuterBox delivering hundreds of monthly leads and inquiries to Fanuc World. Multiple landing page variations have been designed and tested to improve the conversion rate and ROI on the campaigns. The campaign boasts a conversion rate of over 11%.

Remarketing ads

To constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form we’ve implemented a display ad remarketing campaign. Powered via Google Adwords, the remarketing campaign boosts a conversion rate of over 10%+.


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John Battaglini
John Battaglini
Director of Search Marketing