How Do Google Ads Work?
Google Ads is a pay-per-click advertising platform that gives your business a powerful advantage — visibility at the exact moment someone is searching for what you offer. Whether it’s a product, a service, or a solution to a specific problem, Google Ads puts you in front of your ideal customer when they’re ready to act.
As your Google Ads agency, we help you:
- Target high-intent keywords your audience is already searching
- Craft compelling ads that get clicks and build trust instantly
- Drive traffic to landing pages that convert visitors into leads or customers
We use a mix of Search, Shopping, Display, Video, and Performance Max campaigns to reach users across Google’s entire advertising network. The result? Smarter spend, stronger ROI, and measurable business growth.
How Much Do Google Ads Cost?
Google Ads costs vary by industry, competitiveness, and campaign goals. You pay each time someone clicks on your ad — and depending on the keyword, that could range from $0.50 to $50+ per click.
We help you make the most of every dollar by:
- Prioritizing high-value, high-converting terms
- Avoiding expensive keywords with low intent
- Optimizing Quality Score to reduce CPCs over time
- Allocating budget across campaign types for full-funnel performance
Whether your monthly ad spend is $3,000 or $300,000, we build a budget strategy that aligns with your goals and adapts to your performance data. You’ll never be in the dark — we provide full transparency into where your money is going and how it’s working.
What It’s Like Working With OuterBox
When you partner with OuterBox, you don’t just get a vendor — you get a strategic extension of your marketing team. From the moment we begin, we’re focused on one thing: helping you hit your paid media goals and grow revenue predictably.
Here’s what you can expect:
- A dedicated Google Ads strategist who knows your industry
- Custom-built campaigns aligned with your sales process
- Full-funnel planning — from first impression to final conversion
- Weekly collaboration, monthly reporting, and continuous improvements
We don’t “set it and forget it.” We’re hands-on, data-driven, and performance-obsessed — making constant adjustments to maximize your results.
Don’t Overspend on Underperforming Ads
Most accounts we audit are overspending — sometimes by thousands each month. Why? Because no one’s actively managing performance or watching for inefficiencies.
Some of the most common issues we fix:
- Broad match keywords attracting unqualified clicks
- Ads running 24/7 with no dayparting or audience filters
- Sending traffic to your homepage instead of tailored landing pages
- No use of negative keywords, extensions, or A/B testing
- Outdated bidding strategies and no campaign segmentation
With our 75-point Google Ads audit, we identify every opportunity to improve — and show you exactly where your budget is being wasted.
We’ll provide you with a detailed PPC audit as seen above and walk you through your biggest Google Ads challenges and solutions to fix them.
Why Landing Pages Matter for Paid Search
Landing pages are where clicks become customers. If your ads are driving traffic to generic or unfocused pages, you’re likely losing out on conversions — and overpaying for every visitor.
We specialize in landing page strategy for paid media, including:
- Custom-built Google Ads landing pages
- Headline and CTA testing
- Mobile-first layouts and fast load times
- CRO best practices like trust signals, testimonials, and limited distractions
We’ll audit your existing landing pages or build new ones from the ground up — all with the goal of improving conversion rate and return on ad spend (ROAS).
Google Ads Management Pricing
Our pricing is simple, transparent, and performance-aligned. Most campaigns fall into the 7–12% of monthly ad spend range — with custom pricing available for high-volume or multi-channel accounts.
Why our clients see value:
- We reduce waste, improve performance, and scale efficiently
- We often recover more wasted spend than our management fees cost
- Every dollar is tied to ROI — we’re here to grow your bottom line
For example, if you spend $20,000/month on Google Ads, a typical management fee might be $2,000. But with smarter targeting and conversion optimization, we’ve helped clients double their leads or sales without increasing spend.
