SEO For Insurance Agents & Agencies

In today’s increasingly digital marketplace, insurance agencies face unique challenges. With so many consumers relying on search engines like Google, if you’re not at the top of the rankings in your desired region(s), you’re missing out on tons of potential new customers.

Speak With an Insurance SEO Expert
Company Stats:
Clients
400+
Successful client relationships
Awards
2M+
Page #1 Google rankings delivered
Experience
17
Years an SEO focused agency
We're a team of SEO experts with expertise at the local and national levels. We've worked with dozens of insurance companies in the past, making us a top Insurance SEO services provider.
SEO for insurance agents strategies

Proven SEO Strategies for Insurance Agents & Agencies

We've worked with dozens of insurance companies in our 17+ years as an SEO services provider. We'll take what we've learned from past experiences and apply it to your website while accounting for the latest changes in Google's enigmatic algorithms.
Insurance Agent SEO Experts

We're Experts in Local SEO For Independent Insurance Agents

We've helped tons of insurance agents carve out their piece of the local market by applying what is known as Local SEO strategies. Looking to rank nationally and compete with the big players? We can handle that, too!

Local SEO for Insurance Agents

Insurance SEO Metrics

We'll install tracking software on your insurance website to track website visits and visitor behavior. As we drive additional organic traffic to your site, we'll be able to analyze every channel that drives traffic to your insurance website and provide actionable, data-driven insights into how you can continue to grow online.

A local SEO campaign for insurance agencies must feature these important SEO services:

  • Local SEO focus
  • Google My Business optimization
  • Keyword List Development
  • On-Page Optimization
  • Link Building
  • Citation Building
  • Technical Optimizations (site speed, Schema structured data, etc.)
  • Insurance Related Content Development
  • Competitor Research and Analysis
  • Social Media Management (Facebook, etc.)
  • Google Ads Management (formerly AdWords)
  • & much more
Select a Topic Below to Learn More About Our Insurance SEO Services
Get Your Free SEO Estimate

We understand your website is unique and we will develop a custom SEO marketing proposal for your insurance agency. Fill out the form below and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.

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Leveraging Insurance SEO Services To Grow Your Insurance Agency Online

It’s simple. Your insurance agency’s new customers are looking for your services on search engines like Google, Bing, and Yahoo (don’t worry, we focus on Google). Whether a potential customer searches for “insurance agents near me” or “how to buy car insurance”, it’s up to your business to find proactive ways to engage these searchers and capture these potential leads before your competition does. Passive inbound marketing is not an option; your digital marketing initiatives must be aggressive and direct if your business is to stand out amongst a sea of other insurance agents & brokers.

Whether you’re an independent insurance agent looking to outrank the local competition in your city or an established agency looking for enterprise-level services to outrank national competitors, OuterBox is the answer.

Most insurance agency websites provide useful details and information for existing customers but do little when it comes to acquiring new customers. By researching to discover your specific insurance business’ most valuable potential keywords, optimizing your website for those keywords, and developing useful, engaging and informative content, we will transform your insurance agency’s website from a source of information for your existing customer base into a source of new leads for your insurance business.

Advantages of Working with A Reputable Insurance SEO Company

It’s no secret that SEO can be an extremely viable source of new traffic and customers to your website. While there is no Insurance SEO Magic Wand that we can wave over your website, we’ve optimized dozens of insurance company websites and know the ins and outs of the business. First, we identify whether your business needs to rank at the local, regional, or national levels.

Once we’ve established the geographic scope of your target audience, we’ll discuss your business goals with your team and develop a custom SEO strategy to get us there. We are both national and local SEO experts, but it typically takes a lot more resources to compete with large and established national insurance companies.

Whether locally or nationally, rest assured that bulk of insurance companies ranking in the top of Google for valuable industry keywords are doing so with the aid of an SEO company or in-house SEO employee. If you wish to compete in organic search results, you need a dedicated team of SEO experts at your disposal. That’s where OuterBox comes in.


Our Insurance SEO Experience Allows Us To Be One of the the Top SEO Providers

OuterBox has experience with many different types of insurance companies:

  • Local Insurance Agents
  • National Insurance Agencies
  • Life, Health, Auto, Disability, Identity Theft, Homeowners / Renters, Umbrella Policies, etc.
  • Standard Lines
  • Excess Lines (Surplus)
  • Captives
  • Direct Sellers
  • Domestic
  • Alien
  • Mutual Companies
  • Stock Companies

Insurance Agency SEO FAQs

What is SEO for insurance agents?

SEO for insurance agents refers to SEO strategies deployed for an insurance agent or an insurance-based business. Insurance Agent SEO will leverage a combination of traditional and local SEO strategies. Google Business profiles and citation management are crucial to success for insurance agents and related businesses.

Why do insurance agencies need SEO?

Roughly 70% of insurance consumers ran a search before scheduling an appointment. The insurance industry is one of the most competitive markets in search engine marketing for both PPC and SEO. Your competitors are utilizing SEO, so if you want to compete, you need a better SEO team at your disposal.

How much do SEO services cost for insurance agents?

SEO for insurance agents is typically priced the same as any other SEO services. Because it is a competitive industry, it may require more resources/hours of SEO to compete. Learn more about typical SEO pricing models you’ll encounter when you decide to hire an SEO agency.

How do I choose a reputable SEO agency for my insurance agency/firm?

The insurance industry is highly-regulated and requires a professional SEO company that you can trust to make changes to the content on your website. When choosing an SEO company for your insurance-based business, ask for relevant case studies or client testimonials from other businesses in the insurance industry.