Flood insurance is a no-brainer, and may even be required, but coverage isn’t always cut and dry. Aon Edge came to OuterBox for a premium homepage that guided users to policy pages that fulfilled their needs. How did we do it? Conversion Rate Optimization.
Control UX design
Variant or Test UX design
The design differences went beyond aesthetics—the goal was to guide users to the right product. Key changes in the variant’s UX included:
The redesign also introduced a restyled video section and updated footer to improve clarity and engagement.
The test segment included 100% of visitors, serving them either the original (control) page or a restyled homepage (variant or test) that highlighted products and customer testimonials. OuterBox then tracked the user progression to product pages to measure effectiveness.
This split test lasted four weeks and was available across all devices. With a sample of nearly 1500 visits, the team reviewed data between the pages to verify which design drove more users to the product pages. The new UX proved itself, gaining an edge over product page progressions in all UX elements, including navigation, hero, and login areas.
Driving traffic is important—but converting that traffic is what ensures a return on investment. With CRO, every step users take toward your product pages strengthens lead generation and long-term growth.
By updating the homepage with a strategic redesign—improving the hero section, refining information flow, and strengthening calls to action—we didn’t just boost UX. We built a homepage using solid data for conversion insurance.
We help websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
Want to get the ball rolling quicker? Call 1-866-647-9218.
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