Problem
Limited Email Capabilities
Since 2006, Elk Springs Resort has been known for luxurious accommodations and top TripAdvisor rankings, but struggled with delivering personalized emails using outdated, disparate solutions.
Solution
Migration to Klaviyo Email Platform
OuterBox migrated Elk Springs Resort to Klaviyo, a robust email platform. In doing so, OuterBox drove the following email enhancements and solutions:
- Extensive automation and personalization features
- Design and build custom on-brand email templates
- Provided account setup and data strategies to allow for advanced personalization and segmentation
Results
- Cohesive brand experience and messaging from site to inbox
- Ability to deliver personalized emails to their customers and subscribers
- Leverage website behavioral data for countless targeting possibilities
- Powerful automated email flows
- A/B testing email campaigns and triggered flow
Salesforce Platform
Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices — enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.
Klaviyo
An elite email marketing program is no longer out of reach. Klaviyo is a cloud-based eCommerce marketing automation platform for personalized 1:1 email that drives results.
