Soccer works when players strategically move the ball towards the goal, looking for opportunities to take a shot. SEO works the same way. Our SEOs work to open up opportunities for customers to find that goal product—here’s Soccer Innovations’ playbook.
Soccer Innovation’s keyword growth since in Ahrefs.
Soccer Innovations’ data shows that users often search for brands and specific details, such as size. Before this project, the Soccer Innovations website featured “Soccer Balls” in its product navigation, followed by brand subpages. Coaches and players know that soccer ball sizes affect player development and safety, especially for children. These subcategories presented a major opportunity not seen in many of their competitors, which typically stopped at filters on the ball and brand subcategory pages. Each ball size (3, 4, and 5) offered users quicker access to available products in their desired size, information about typical ages and uses for that size, as well as information about materials.
Soccer Innovations subcategories for ball sizes.
Searching “soccer balls in bulk”.
Another target had coaches in mind—they buy in bulk for practices, so optimized content helped to populate quantity-related queries. Previously unranked queries, such as “bulk soccer balls” or “soccer balls in bulk,” now rank below images around position four. By leveraging our experience and expertise, we achieved an increase in organic performance and revenue on a priority product without taking any timeouts.
A big concern in SEO currently is the rise of AI Overviews and zero-click searches, however, SEO content that highlights Experience, Expertise, Authority, and Trustworthiness (EEAT) is exactly what search engines and AI are looking for to populate their answers. On top of the new sub-pages and optimized website content, Soccer Innovations published a guide on soccer ball sizes.
Soccer Ball Size By Ages: A Guide was created as a helpful guide for parents and coaches to find the right size for their players. It featured over twenty keywords that were naturally folded into the guide, showcasing the company’s knowledge of the game and its equipment. This began showing up in AI Overviews as the content answered questions like “What size ball do I get a 5-year-old?”. Now the team is still getting shots on goal, both in traditional SEO results and in newer AI Overviews.
Showing up in an AI Overview for soccer ball size.
In a competitive market dominated by global sports brands, athletic retailers, and e-Commerce juggernauts like Amazon, this team didn’t just play defense. With an offensive strategy, they optimized for user intent, expanded subcategories, and built EEAT-aligned resources. Together, this effort continues gaining real traction across both traditional search and emerging AI Overviews.
More visibility leads to more conversions, and Soccer Innovations achieved this with a 17% boost in organic revenue from this effort. With a strategy built on smart SEO fundamentals and product/industry knowledge, Soccer Innovations is proving a forward drive is the only way to achieve goals.
We help websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
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