NE eCommerce Summit 2020: Craig’s Keynote PresentationTrinity’s CEO Craig Smith was invited to lead the keynote presentation at this year’s New England eCommerce Summit. As our partner BigCommerce was the lead sponsor of the event, we were thrilled to support them! The Summit was a bit different this year, hosted on June 30th to a virtual audience of marketers, business owners, […]
Your Guide to Page Speed Metrics – Learn What MattersPage speed is more complex than it looks. While you might think that this concept speaks to the health of your website, there are so many more moving pieces that determine why your website is fast or slow. Some of these metrics can really help you identify problems, while others are vanity metrics meant to […]
What Are Progressive Images and Why Do They Matter? Your images can make or break your website experience. Slow-loading JPEGs can push your content down, while videos and GIFs can make your page jump around unexpectedly. Someone who simply wants to scan the content can be driven away by your large and clunky images. Despite the challenges that come with adding visual content, […]
Optimizing Images for Mobile – What You Need to KnowFor the past 10 years, consumers have demanded more visual content. Thousands of blog articles and think pieces have been published about the benefits of visual content, encouraging brands to use photos and videos in their digital efforts. However, visual content comes at a cost: more images and large videos create slow site experiences – […]
How Geo-Targeting Can Improve Your Marketing Performance and ROISome marketers are stuck in the age of mass media. They want to reach as many people as possible with the idea that the more people they reach, the more likely they are to find their audience. However, this type of broadcast marketing is unnecessary in the digital era. Instead of combing through large groups […]
10 Ways to Improve On-Site Search Ecommerce PerformanceOn-site search is a valuable tool for converting customers on your website. Your site visitors often turn to it when they can’t find what they want — or don’t want to waste their time trying. People use on-site search when they are looking for specific items or want to limit the results to certain brands, […]
Are You Focusing on the Ecommerce Customer Experience?Your customers are motivated by more than just price. When they buy something from your company, they have already considered the ease of the process, the quality of the items, and the overall customer experience that comes with making a purchase. Even if you have the best prices in town, you can lose business if […]
10 Strategies to Wow Your Customers with Data PlatformsIn today’s multi-click and multi-device journey for which consumers experience, the need to personalize marketing messaging is paramount to delivering increased loyalty. The holy grail for most multi-channel marketers is that of customer centric reporting, otherwise known as a 360° view. This elusive goal for most brands has always been a deep challenge due to […]
NE eCommerce Summit 2020: Craig’s Keynote Presentation
Trinity’s CEO Craig Smith was invited to lead the keynote presentation at this year’s New England eCommerce Summit. As our partner BigCommerce was the lead sponsor of the event, we were thrilled to support them! The Summit was a bit different this year, hosted on June 30th to a virtual audience of marketers, business owners, […]