Digital Marketing Articles

The best results come when channels work together, not in silos. OuterBox's integrated approach combines SEO, paid media, email, CRO, and web design under one roof with a team of 250+ in-house experts. We cover the full spectrum here.

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In-house digital marketing experts across all disciplines

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Out of Stock: 5 Ways to Retain Customers in Spite of Supply Chain Issues

Consumers are worried about the supply chain. Take a look at these statistics from Oracle released in September 2021. These statistics express consumer behavior and…

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How to Engage Customers with Post-Purchase Activities

Conversion optimization projects and cart abandonment rates keep marketers busy, but what happens after the customer buys from you? Most companies assume their buyers re-enter…

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Strategic Holiday Planning

The holiday season is fast approaching, and it’s not too early to start optimizing your site for the holiday season. This year, Trinity rounded up…

Ecommerce Personalization Strategies

  |  10 min read

eCommerce Personalization Strategies (to Try Today!)

As digital retail and e-commerce continue to gain momentum following the macro shifts caused by pandemic trends, brands focused on improving their shopping experience will…

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What Does the Google Antitrust Verdict Mean for Your SEO and Paid Media?

Google has been in the news lately thanks to its antitrust trials, one of which ended with a judge ruling the company as an illegal…

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10 Strategies to Wow Your Customers with Data Platforms

In today’s multi-click and multi-device journey for which consumers experience, the need to personalize marketing messaging is paramount to delivering increased loyalty. The holy grail…

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Customizing eCommerce Data Feeds for Your Business

In the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause Google to pause your ads.

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How to Evaluate Digital Marketing KPIs

Whether a man in suspenders asks for your TPS report or a new fitness app measures our health progress, we measure our success on every…

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6 of the Best Online Courses for Digital Marketing

LinkedIn Learning (Formerly Lynda) LinkedIn Learning offers a comprehensive suite of digital marketing courses designed to cater to both beginners and experienced marketers.

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Marketing Consultant Costs: An In-depth Look at Marketing Consultant Fees

The answer is not as straightforward as one might think. Just as every business is unique, the cost of hiring a marketing consultant can significantly…

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Brand Consistency: Why It Matters and How to Get Started

Brand consistency is exactly how it sounds: It’s a cohesive, consistent visibility and presentation of your brand both inside your walls and out. It includes…