Customizing eCommerce Data Feeds for Your BusinessIn the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause Google to pause your ads. Even outside of your marketing and sales efforts, a poorly-managed feed can confuse your staff, and leave buyers and suppliers wondering what inventory you have and what needs to go. […]
Understanding The New Lifetime Value Report from Google AnalyticsLast year, Google launched a metric to track calculate customer lifetime value. The Lifetime Value Report is located under the Audience section of the Google Analytics interface. This tool tracks performance over the past 90 days to better understand the behavior of customers and what they bring to your business. The best part is that […]
Top Trends in Digital TravelThere seems to be a new travel trend every year that turns the digital travel industry on its head. From the rise of Airbnb to disruptors impacting how people rent cars or book tours, travelers often change their behavior before the rest of the industry has time to catch up. It’s time to stop running […]
Essential Google Analytics Metrics for Ecommerce BrandsMarketers have a bad habit of relying on vanity metrics in their reporting. These are data points that don’t really illustrate how the business is doing. As a whole, people want to hear good news report improvements in order to secure more funding. Unfortunately, ignoring these vanity metrics can have dangerous implications to your business […]
Five Ways to Make eCommerce Customers Feel SafeAs of 2015, more than two-thirds of shoppers said they worry about identity theft when shopping online. With the major data hacks of Equifax and Yahoo, that statistic has surely increased, especially as customers enter the 2017 holiday shopping season. For brands, now is not the time for customers to feel nervous about buying online. […]
Customizing eCommerce Data Feeds for Your Business
In the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause Google to pause your ads. Even outside of your marketing and sales efforts, a poorly-managed feed can confuse your staff, and leave buyers and suppliers wondering what inventory you have and what needs to go. […]