Optimizing SEO Through JavaScript and CDNsDelays, speed bumps, and scope creep are found in almost any search optimization project. Even the most capable teams run into walls where the work grinds to a halt. The development team might have more pressing problems to handle or a code freeze could prevent any work from getting done. This is frustrating for SEO […]
What Is TF-IDF for SEO and How Can You Use It?Our team works with marketing professionals with varying levels of SEO knowledge and expertise. Some clients just need help with the basics, while others are ready for more advanced tactics. One strategy that more search professionals are turning to is TF-IDF for SEO. TF-IDF, which stands for Term Frequency with Inverse Document Frequency, has been […]
How to Benefit from Google’s Sitelinks Search BoxIn 2014, Google announced the addition of an improved search box integrated within the SERPs. Users could refine their search results to focus on content from one website to get the best results possible. This is commonly known as Google’s sitelinks search box and it represents an opportunity for every internet marketer to better shape […]
Best Practices for eCommerce SEO PaginationThis post on SEO Pagination was originally published in July 2014. It was last updated in May 2018. In the previous entry in our series on SEO for eCommerce sites, we discussed the importance of minimizing duplicate content to increase visibility. Another important visibility factor many eCommerce pages overlook is pagination. Pagination, in plain terms, is […]
How Semantic Keyword Research Can Improve SEOWhat do your customers really mean when they search for keywords related to your website? Are you really giving them what they want? The answers lie in semantic keyword research. Google’s Semantic search algorithm use contextual keywords and synonyms to serve people the best possible results based on their intent. From an SEO perspective, semantic […]
How to Engage Customers with Post-Purchase ActivitiesConversion optimization projects and cart abandonment rates keep marketers busy, but what happens after the customer buys from you? Most companies assume their buyers re-enter the sales funnel and start the shopping process all over again, but this is a costly mistake. Post-purchase engagement allows customers to skip certain parts of the sales funnel, bringing […]
Optimizing SEO Through JavaScript and CDNs
Delays, speed bumps, and scope creep are found in almost any search optimization project. Even the most capable teams run into walls where the work grinds to a halt. The development team might have more pressing problems to handle or a code freeze could prevent any work from getting done. This is frustrating for SEO […]