If your website attracts the right traffic but isn’t generating the right leads, your user experience is likely the problem. At OuterBox, we specialize in UX and conversion rate optimization (CRO) for industrial websites — turning visits into RFQs, quote requests, and sales conversations.
We work with manufacturers, OEMs, and B2B suppliers to create seamless user journeys that support how technical buyers search, navigate, and make decisions.
We tailor every optimization effort to your site’s structure, audience behavior, and sales objectives.
OuterBox isn’t guessing how your users behave — we’ve tested and optimized hundreds of industrial websites. Our strategies are rooted in data and tailored to the real-world habits of your buyers, whether they’re reviewing tolerances or comparing certifications.
We optimize every step of the journey, from search to spec sheet to submit.
Struggling to turn traffic into leads? Let us evaluate your current site experience. We’ll show you where users are dropping off and how to improve engagement and conversion rates — especially for high-intent industrial buyers.
📊 Includes: UX audit, CRO performance review, analytics analysis, and a prioritized optimization roadmap.
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Industrial companies partner with us because we understand how your customers think — and how to guide them toward action. We don’t just analyze clicks — we translate behavior into business outcomes.
We know that your buyers are evaluating part specs, certifications, capabilities, and timelines. They’re comparing vendors based on accuracy, credibility, and usability — not flashy visuals. That’s why every UX and CRO decision we make is rooted in real buyer intent and built to move users through the quote or inquiry process faster.
Our team works closely with your internal stakeholders to understand your sales cycle, form logic, product complexity, and CRM flow — so every user path is optimized for both the front-end experience and back-end efficiency.
You won’t get generic “best practices” from us. You’ll get a strategy shaped by two decades of experience optimizing industrial websites — with a clear focus on what matters most: RFQs, form submissions, calls, and sales-ready leads.
Our UX strategy is shaped by how technical users evaluate specs, navigate catalogs, and make sourcing decisions — not generic B2B assumptions.
We focus on what matters most — whether that’s simplifying an RFQ form, reorganizing product content, or improving CTA visibility. Every test has a purpose.
You’ll know exactly how our work improves your results. Our reports focus on lead volume, form completion, and user engagement — not vanity metrics.
Because your buyers aren’t browsing for fun — they’re solving a problem. Good UX removes friction, and CRO ensures your site is guiding users to the actions that matter: RFQs, contact, or quote requests.
We use a combination of heatmaps, session recordings, funnel analysis, and user behavior data to identify drop-offs, confusion points, and missed opportunities — then test targeted improvements.
Yes. We can focus on your most critical pages — like product listings, quote forms, or landing pages — and expand testing over time based on performance and opportunity.
Some changes yield results in days. For ongoing testing, we typically see statistically valid conversion improvements within 30–60 days, depending on traffic and testing scope.
Not at all. Many clients engage us specifically for UX and CRO on their existing websites — we make your current site work harder before recommending major rebuilds.
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How to Increase Product Page Conversion To increase sales on your eCommerce site, you must first focus on product page conversion. Your product pages are viewed by all customers, from dedicated brand followers to new visitors, via paid search or SEO. These pages not only showcase your products but also establish your company’s credibility and quality. Effectively addressing customer concerns on these pages is crucial for improving conversion rates.Follow these steps to improve the conversion rate on your product pages and increase revenue for your business. 
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