Best Practices in eCommerce Homepage UXWelcome to the fourth part of our best practices in eCommerce series. In previous articles, we discussed category page design, product pages, and cart optimization. In this piece, we will review eCommerce homepage UX. The homepage is the basis for your entire eCommerce website. It is often the first page you design and the most […]
8 Best Practices for eCommerce Shopping CartsEcommerce shopping carts have frustrated hundreds of retailers across the world. Most people have all but accepted that a 68% cart abandonment rate is the norm and count themselves lucky if their store has similar or lower rates. However, lowering customer abandonment doesn’t mean changing shopper behavior. It means improving the customer experience. You need […]
5 ways to improve your eCommerce cart experienceThere are countless different resources that offer shopping cart abandonment statistics, but most experts agree that 69 percent of customers add items to their cart and then bounce. In some industries, this is higher. There are multiple reasons for this high rate of abandonment. Maybe the customer isn’t ready to buy, or maybe they found […]