Digital Marketing Services for Distributors

We help distributors turn product demand into real leads and repeat sales. At OuterBox, our digital marketing services are built specifically for B2B distributors who need to support buyers across multiple industries, locations, and procurement channels — all while making their brand easy to find, trust, and contact.

With more than 20 years of experience working with distributors in industrial, commercial, and technical markets, we create strategies that support dealer networks, regional buyers, and large-scale sourcing decisions.

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What’s Included In Our Distributor Digital Marketing Services?

We tailor every engagement to how your business operates — whether you’re managing thousands of SKUs or supporting a network of manufacturers and suppliers.

SEO for part numbers, categories, and brand-name product searches
Google Ads, Shopping, and display campaigns aligned with buyer intent
Custom landing pages and localized content for regional or dealer-specific targeting
On-site CRO to boost RFQs, quote forms, and contact submissions
Email marketing for reorder campaigns, buyer education & account nurturing
CRM and ERP integration to streamline lead handling and reporting

The Digital Marketing Agency That Understands Distribution

We know what matters in distribution: visibility, speed, and trust. Your buyers want accurate specs, up-to-date inventory, and fast answers. We build digital campaigns that help them find what they need — and make it easy to do business with you.

Whether you’re working with OEMs, facility managers, or resellers, our campaigns are structured around how B2B buyers search, evaluate, and convert.

Our Approach to Distributor-Focused Digital Marketing

Campaigns Built for SKU-Level Search

We optimize every product and category page around how buyers search — including part numbers, manufacturer names, features, and certifications — to capture bottom-of-funnel traffic ready to order or request a quote.

Support for Regional, Brand, or Dealer Visibility

Whether you distribute your own brands or support a national network of vendors, we help your buyers find the right products and the right location — with landing pages, local SEO, and paid search campaigns structured to reflect your distribution model.

Conversion Paths Built for Real Sales

We remove friction across the buying journey — with form optimization, catalog navigation improvements, and email re-engagement — so your site generates leads, RFQs, and repeat customers.

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Request a Free Digital Marketing Audit

Let us show you how to improve your visibility, traffic quality, and lead volume. Our free audit reveals how your site and campaigns perform today — and where we can help you grow.

📊 Includes: Keyword and traffic analysis, campaign review, conversion audit, and distributor-specific strategy recommendations.

Need an expert now? Call 1-866-865-4556

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Who Are We?

OuterBox is a full-service digital marketing agency with 20+ years of experience building online visibility and lead pipelines for B2B distributors. We’ve worked with national distribution chains, regional reps, and specialty resellers — helping them grow traffic, quote requests, and account wins.

Our team understands the difference between selling direct and enabling resellers — and we build strategies that reflect your real sales structure, channel partnerships, and product mix.

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John Battaglini

Director of SEO Essentials

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Hear From Our Partners

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Corsa Performance

Soccer Innovations

Why Distributor Brands Choose OuterBox

Distributors choose OuterBox because we focus on real buyer behavior, measurable outcomes, and strategies that scale with your business. We understand that distribution is complex — with layered sales channels, varying customer types, and massive product catalogs. Our campaigns are built to match how your buyers search and buy, from part numbers and brand terms to localized dealer support and inventory requirements.

We don’t just drive traffic — we help you create a digital engine that turns visitors into RFQs, quote requests, and sales opportunities. Our team aligns marketing execution with your sales structure and internal systems, so every lead is tracked, every opportunity is actionable, and every campaign supports business growth. Whether you’re a national distributor or a niche supplier, we build systems that make digital marketing a core part of your success.

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We Understand the Complexity of Distribution Models

Whether you manage direct-to-buyer sales, support a dealer network, or operate multiple locations, we structure your strategy to align with how your buyers find and purchase what you sell.

We Drive High-Intent Traffic to the Right Products

Our SEO and PPC campaigns don’t just bring traffic — they bring the right traffic. We optimize around the way your buyers search: by specs, brands, SKUs, and availability.

We Build Systems That Support Growth

Our team integrates marketing with your operations — connecting your website to internal systems, sales teams, and partner workflows — so leads don’t get lost, and opportunities don’t get missed.

Case Studies

Rapid Rivets & Fasteners (Aerospace & Military Distributor)

The Challenge: A sparse, spec-heavy catalog wasn’t surfacing for the intent-driven searches engineers use.
Proposed Solution: Build eight keyword-rich product pages and restructure on-site content around buyer intent.
The Impact: +216 % traffic and +155 % conversion events in just six months. 6,441 net-new visits from organic & paid search.

Brazos Fasteners

The Challenge: Outdated site with thin content and poor visibility; 47% of traffic was direct.
Proposed Solution: Redesign site, build SEO content, and target petrochemical sector keywords.
The Impact: +158% organic traffic, +442% conversions in 90 days, enabled facility expansion.

FAQs About Our Digital Marketing Services for Distributors

What platforms do you work with for distributor websites?

We work with Shopify, Magento, WooCommerce, and custom-built platforms — as well as ERP-driven systems — and optimize both design and back-end functionality for distributor use cases.

Can you help us target multiple locations or dealer regions?

Yes. We build localized campaigns using landing pages, geo-targeted ads, and structured data that aligns with how buyers search for regional or territory-specific support.

How do you measure ROI for distributors?

We measure RFQs, form fills, quote conversions, reorder activity, and attributed revenue — all tied back to digital performance. Every campaign is built to impact real sales outcomes.

Can you support a product catalog with thousands of SKUs?

Absolutely. We specialize in managing large-scale catalogs, optimizing product data, and improving navigation to help buyers find the exact parts or products they need.

Do you offer content and SEO for branded products?

Yes. We create brand-specific content strategies to help your site rank for product lines from your OEM partners — supporting both visibility and authority in competitive search results.

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