Digital Marketing Services for Distributors

We start with a crawlable information architecture and PDP templates that surface specs, certifications, and compatibility. Then we map SKU-, brand-, and category-level keywords, apply structured data, and build internal links that help search engines and buyers find the right pages fast. Product feeds and PIM/ERP integrations keep data clean for both SEO and ads, while faceted navigation is managed to avoid duplicate content and index bloat.

Yes. We deploy compliant location pages, a high-performing dealer locator, and structured data to make each branch discoverable while honoring brand and territory agreements. Content, CTAs, and tracking are tailored by market so the right buyer reaches the right location, and we implement canonical/geo rules to prevent duplicate content across dealers.

We connect web analytics to call tracking, RFQ and quote forms, and your CRM/ERP so every qualified touch is attributed, addressing the reality that 72% of B2B buyers start their search online before offline conversions. Campaigns are optimized to business outcomes—RFQs, quotes issued, opportunities created, and revenue won—not just clicks. Custom dashboards roll these metrics up by product line, branch, and channel for clear visibility.

When eCommerce is enabled, we manage Shopping/PMAX with optimized feeds to capture bottom‑funnel demand. For non‑transactional distributors, we use compliant feed-based campaigns (e.g., PMAX with page feeds, Discovery, Search) and lead-gen landing pages to showcase product lines and drive RFQs. We tailor strategy to your catalog, brand rules, and how customers actually convert.

We collaborate with your vendors and brand teams to align ad copy, pricing displays, and promotional calendars with MAP and co‑op rules. Our workflows include pre‑launch approvals, asset libraries, and tagging so usage is tracked for reimbursement. This keeps campaigns compliant while maximizing co‑op funding impact.

We work with Shopify, Magento/Adobe Commerce, WooCommerce, and custom stacks, integrating with ERPs and PIMs such as NetSuite, Epicor, SAP, and Infor. Integrations support product data quality, inventory clarity, and attribution so marketing and sales operate on the same truth. We can coordinate with internal IT or your existing dev partners.

Paid media and CRO improvements can drive early gains within 30–90 days. Sustainable SEO and catalog-scale content typically ramp over 3–6 months, with compounding growth at 6–12 months as architecture, content, and authority solidify. We set milestones by channel and report progress tied to RFQs, quotes, and revenue.