This dry goods manufacturer sought leads needing large volume orders to avoid wasted facility resources and ad spending. They found the right partner with OuterBox, which created a PPC program that produced quality leads using lead form data and its B-SMART Method®.
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Paid Media & PPC Articles
10 Steps to Optimize Your eCommerce Paid Search Campaigns In the competitive world of retail, more brands than ever are turning to paid search to compete with the likes of Amazon and Walmart. Whether you’re just getting your feet wet in the world of paid search campaigns or have active campaigns that you want to improve, follow these 10 steps to optimize your eCommerce paid search performance. 
Top Mobile Ad Targeting Best Practices In an era where mobile advertising is soaring, understanding and implementing top mobile ad targeting practices is crucial for businesses. Let’s explore key strategies to enhance your mobile ad campaigns, ensuring they’re not only noticed but effective in driving customer engagement and boosting revenue. We’ll delve into optimizing mobile-friendly calls to action, the importance of mobile bid adjustments and the power of mobile retargeting, all aimed at maximizing your advertising ROI in mobile marketing. 
Bing Study Shows Branded PPC Campaigns Drive More Traffic Even the most well-designed and user-friendly websites need to be discoverable to succeed. For smaller businesses aiming to expand their reach, visibility often hinges on the effectiveness of their marketing strategies – including branded PPC campaigns. The debate among digital marketers has been intense: does investing in PPC (Pay-Per-Click) for branded terms really pay off, or does it merely siphon off traffic that would have come organically? A Bing study sheds light on this contentious issue, revealing surprising insights into the impact of branded PPC campaigns on web traffic and competitor dynamics. Paid Search Success in Action
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