Campaign Results

Key Results

Comparing performance before and after the account restructure, across an urgent care network with hundreds of in-person clinic locations.

Patient Interest

40% increase in patient interest in the client's services. More patients expressed online interest in the urgent care network.

New-Patient Exposure

92% increase in exposure to new patients. The segmented structure carried the network's visibility across hundreds of markets.

Location-Level Visibility

Performance became traceable at the location level, with location-specific ad groups sitting under each care line.

A Standardized Account

A fragmented, unstandardized Meta Ads account became a segmented structure the team could control, report on, and optimize faster.

The Challenge

Patients need access to high-quality, compassionate care wherever they live. Rural communities, in particular, can be underserved. Our client helps close that gap through its in-person clinics.

When we took over the urgent care network’s Facebook and Instagram advertising, the Meta Ads account was fragmented and unstandardized. That structure made it harder to see what was working and left opportunities on the table.

We needed a segmented approach that gave the team control, efficiency, and a clearer view of performance at each location. Much of the client’s business comes from urgent care visits; ad visibility and site traffic are key metrics for exposure and patient interest.

The Restructure

Our Solution

We reorganized the account so performance could be traced at the location level, then rolled the new structure out across the network.

Care Lines at Campaign Level

Care lines sat at the campaign level, giving each service line its own clear performance picture.

Location-Specific Ad Groups

Location-specific ad groups sat under each campaign, so every market could be read and optimized on its own.

Clearer Reporting

The new structure made reporting clearer and gave the team a faster path to optimizations.

Highest-Value Lines First

The rollout started with the client's largest and highest-value service lines, then worked down through the account.

Quality Assurance

Every ad group went through extensive quality assurance before deployment.

Location and Care-Line Audit

We audited every location and care line, finding locations missing opportunities because of deficiencies in the prior implementation.

Outcomes

The Results

The urgent care network provides in-person and often walk-in healthcare services. Primary conversions happen offline, and brand engagement and traffic were particularly important.

The highly segmented Facebook Ads structure was vital to the client’s visibility across hundreds of markets. Comparing performance before and after the restructure, we saw more patients express online interest in the urgent care network and greater exposure to new patients.

Measured before and after the account restructure.

Give Every Location a Clearer Paid Social Plan

Multi-location paid social works better when the account structure makes local performance visible. Talk with a strategist about a program built around your markets, service lines, and patient-access goals.

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Meta Ads: Patient Interest Up 40%, New-Patient Exposure Up 92%