Paid Media Helped Rivas Medical Weight Loss Increase Monthly Meta Ads Conversions 1,540%

Rivas Medical Weight Loss partnered with OuterBox in 2024 while planning new locations and seeking more appointment bookings through its website. The work combined paid search, paid social, and compliant conversion tracking.

Key Results

These results followed the 2024 partnership.

803%

Increase in Meta Ads conversion rate after we shifted from Messenger chat initiation to booked-appointment prospecting.

1,540%

Increase in monthly Meta Ads conversions, driven by prospecting campaigns targeting a 20-mile radius around each office.

70%

Increase in Meta Ads click-through rate, supported by static ads, GIFs with 5-star reviews, and UGC testimonial videos.

86%

Increase in Google Ads click-through rate. The detailed result was 85.7%, which rounds to the 86% headline figure.

20%

Increase in appointment bookings through Google, measured month over month with compliant conversion tracking in place.

The Challenge

Rivas Medical Weight Loss is a group of weight loss clinics with more than a dozen locations across Maryland and Virginia. It offers comprehensive care and support for weight loss patients.

When Rivas partnered with OuterBox in 2024, the group was planning to expand into new locations and needed more appointment bookings through its website. Improper analytics implementation and insufficient Google Ads and Meta Ads strategies had produced wasted ad spend.

Rivas needed a digital marketing strategy that could increase visibility for both new and existing locations while supporting enough appointments for healthy business growth.

Rivas Medical Weight Loss website homepage showing medical weight loss treatments and appointment booking

Services
Digital Health. Paid Social. Paid Search (SEM).

Our Solution

Before the partnership, Rivas had not been running search campaigns and relied on Messenger campaigns for paid social.

Conversion Tracking

A prior agency had said certain conversions could not be tracked. We knew they could, and set up compliant tracking around Rivas’s primary KPI.

Google Ads

We targeted high-intent users with location-specific terms such as “weight loss options in Frederick” and medication-specific terms such as “semaglutide.”

Meta Ads

Rivas had prioritized Messenger chat initiation rather than appointment conversions. We shifted to a booked-appointment prospecting campaign with ad groups targeting a 20-mile radius around each office.

Creative

Creative shifted from weight loss drugs alone to Rivas’s full value proposition. The campaign used static ads, GIFs with 5-star reviews, and UGC testimonial videos to position Rivas as a top local choice for weight loss.

Rivas Medical Weight Loss Frederick, Maryland clinic page with appointment booking and patient reviews

The Results

The combined paid search and paid social strategy supported patient recruitment.

Paid Social

Meta Ads click-through rate increased 70%. Meta Ads conversion rate increased 803%. Monthly Meta Ads conversions increased 1,540%.

Paid Search

Google Ads click-through rate increased 85.7%. Appointments booked through Google increased 20% month over month.

With accurate conversion tracking in place, Rivas could evaluate media performance and identify monthly demand by office or location. Those insights supported staffing decisions and the assessment of potential new office locations.

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