Blaise Sypen
Blaise Sypen is a Content Writer at OuterBox with a background in SEO and digital marketing. Previously an SEO Specialist at OuterBox, Blaise brings a data-informed perspective to her content work. She holds a degree in Integrated Marketing Communications from John Carroll University and has contributed to OuterBox’s thought leadership on topics including eCommerce optimization and click-through rate strategies.
How Popular is Shopify? 2025 Shopify Usage Statistics
Digital Marketing | 7 min read
As one of the largest eCommerce platforms used by hundreds of thousands of online businesses,…
How To Increase Your Click-Through Rate (CTR)
SEO | 9 min read
Often, marketers tend to focus their SEO efforts entirely on discoverability. There’s a careful balance…