Advantage+ Implementation Drives 30% CPA Improvement for Cue Health

Our solution was to implement an Advantage+ campaign that would bring Cue Health’s Meta Ads account up to date and help unlock new efficiency. Advantage+ is a newer, AI-driven campaign type that can be deployed as a single campaign with broad targeting, allowing the algorithms behind it to find relevant audiences and maximize sales. We have produced Advantage+ success in a number of client accounts, and we knew this would be a benefit for the client.

We worked closely with Cue Health to ensure that our implementation would not disrupt their ability to segment their reporting and understand what areas of their varied business were performing well on Meta. We aligned on specific campaign, creative, and UTM conventions to maintain reporting clarity despite the account overhaul. We curated a selection of top-performing creatives across all of Cue’s service lines to ensure that all their offerings would be equally represented in the new Advantage+ campaign. After launch, the campaign continually demonstrated strong performance improvements, prompting us to recommend incremental account scaling in order to capitalize on the account’s ability to grow without straining efficiency.