How Tracksmith Increased Campaign-Wide ROAS 246% Month Over Month

Tracksmith wanted stronger Meta campaign performance without giving up the creative consistency behind its brand. We used an Advantage+ campaign with Dynamic Product Ads, informed by paid search results, to focus on high-performing product groups.

Tracksmith Results

Key Results

Services: eCommerce, Paid Social, Facebook, Instagram.

Higher ROAS

165%

Advantage+ Dynamic Product Ad campaigns versus traditional campaigns.

Campaign-Wide ROAS

246%

Month-over-month increase in campaign-wide ROAS.

Budget Scale

70%+

Scalability maintained during a budget increase of more than 70%.

The Challenge

Tracksmith is an athletic brand that sells high-performance running gear. The company wanted to improve ROAS for its Meta campaigns while maintaining consistency with its creative themes. It also wanted to avoid relying on social media content that did not align with its brand ethos.

Instead of depending on new creative, we adopted a campaign style designed to target new potential buyers accurately. The approach needed to keep Tracksmith’s high-quality products at the center of the ads.

Two Tracksmith runners training outdoors

Our Solution

We implemented an Advantage+ campaign featuring Dynamic Product Ads. Advantage+ relies heavily on machine learning to target high-converting users and can outperform manual targeting with custom audiences. Although these campaigns often call for a high volume of new creative, Dynamic Product Ads could pull directly from Tracksmith’s product listings.

We developed tailored product sets using insights from our paid search work in the account. The sets focused on the product segments delivering the most success over the prior 30 days, keeping the approach aligned with Tracksmith’s brand identity and audience preferences.

Three product sets launched first: high-performing tops, bottoms, and session shorts. We created one ad for each set so all three could launch together.

From the First Month On

The Results

Beginning with the first month of Advantage+ campaigns, Tracksmith recorded stronger returns while continuing to scale. The account increased budget without giving up the return improvements delivered by the new campaign structure.