CarCover USA Increased Monthly Revenue 550% Year Over Year
CarCover USA reached record-high performance since launch in ’05. After SEM had produced inconsistent return on ad spend during high-spending months, we restructured its search and shopping programs, strengthened product data, and aligned bidding to historical profitability.
CarCover USA Results
Key Results
Services: eCommerce, SEM, Shopping (PLA)
Monthly Revenue
550%
Increase year over year.
Monthly ROAS
26%
Increase year over year.
Units Sold
2X
More than any month in account history.
From Inconsistent ROAS to a More Profitable Account
Company Overview
CarCoverUSA has been a top automotive accessory eCommerce store in the US since 2004. They offer the best brand names including: Covercraft, Coverking, Caltrend, Colgan, Wolf, Lebra, Carhartt, and Dashmat.
The Challenge
As the primary source of customer acquisition, SEM wasn’t cutting it for CarCoverUSA. Their team was perplexed by the inconsistency of their Return on Ad Spend, particularly during high-spending months.
Rebuilding Search and Shopping Around Profitability
We rebuilt the account around cleaner product data, campaign structure, and profitability. The work covered Google and Bing Search, a consolidated product feed, and Google Shopping campaigns organized by historical performance.
How We Improved Search, Shopping, and Product Data
Three changes rebuilt the account around stronger campaign structure, cleaner product data, and historical profitability.
Search Campaign Restructure
We restructured Google and Bing Search campaigns to be in-line with internal best practices.
Product Feed Consolidation
We audited and rewrote the product feed, improving feed attributes, and consolidating similar SKUs from over 1MM product variants to 16,000 products.
Shopping by Profitability
We restructured Google Shopping campaigns into product categories tiered by historical profitability, while utilizing Google’s smart bidding strategies to maximize ROAS.
Joe Durso on CarCover USA’s Growth
“As our company has grown, I did not have the time to manage Google Ads in-house. OuterBox not only raised ROI higher than its ever been, they also increased total revenue. As former Google employees, they know and keep on top of Google best practices.
Tellef is very patient, explains in detail every move they make and the reason step by step with proven results. I highly recommend any company that is looking for a full service Google, Bing & Shopping ad campaign management company.”
Joe Durso, Owner, CarCoverUSA
Record High Performance Since Launch in ’05
The restructured search, product-feed, and Shopping programs produced three headline results:
Monthly Revenue
550% increase in monthly revenue year over year. The restructured Google and Bing Search campaigns and the consolidated product feed carried the account to record-high performance.
Monthly ROAS
26% increase in monthly ROAS year over year. Tiering Shopping campaigns by historical profitability and applying smart bidding steadied return during the high-spending months.
Units Sold
2X more units sold than any month in account history. Consolidating over 1MM product variants into 16,000 products made the catalog sellable at a scale the account had not reached before.
Build a More Profitable Paid Media Program
OuterBox helps eCommerce teams connect search, shopping, product feeds, and bidding around revenue and return.
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