Telling The Story
Approach and Solution
While our client’s homepage did a good job of showing their merchandise, it had little to nothing in the way of telling their story, building their brand, and generating value. To better represent these things, OuterBox ran an A/B test incorporating three central value propositions, and a set of testimonials to the homepage. Both already existed on the site, but needed to be highlighted in a prominent location. In this test, they were presented just below the hero image, meaning users would have to scroll through them on their way to the full merchandise listing.
Control
Variation
Results
48.62%
Lift in Conversion Rate
Analysis & Summary
The new homepage presentation now begins building the brand and value that our client represents from the very beginning of the website funnel.
Based on the increased Conversion Rate, we can surmise that the value built on the homepage does carry forward in customers’ minds throughout the shopping experience.
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
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