Crovetti Orthopaedics Case Study
We helped Crovetti Orthopaedics & Sports Medicine turn a precision paid-search foundation into a full-funnel program that generated 1,000+ leads in a single month.
About Crovetti Orthopaedics
Crovetti Orthopaedics and Sports Medicine (COSM) has been at the forefront of orthopedic care in the Las Vegas Valley for over two decades. Led by Dr. Michael Crovetti, COSM is recognized for its innovation in orthopedic surgery, developing new instruments and surgical devices. Dr. Crovetti’s commitment extends beyond the operating room as he dedicates his expertise to training surgeons globally on hip and knee surgery advancements.
Industry: Orthopaedics
Location: Las Vegas, NV
Involvement: Paid Search Advertising; Geofence / Display; Social Media Advertising; SEO
Client: Crovetti Orthopaedics
Campaign stats cover August 2024 to November 2024.
Mastering Paid Search with Precision
In the partnership’s initial phase, we focused on meticulously refining Crovetti’s paid search campaigns. By strategically narrowing down on high-value keywords and implementing an extensive negative keyword list, we significantly reduced irrelevant traffic. This laser-focused approach wasn’t merely about increasing website traffic; it was about drawing in genuine prospects, leading to a surge in new patient consultations and surgical bookings. The impact was profound, with a 286% increase in lead volume, a 68% cut in cost per conversion, and an impressive 13% conversion rate, demonstrating the power of a well-targeted campaign.
Going All In on Digital Marketing
Following the solid foundation laid in the first phase, Crovetti was ready to up the stakes. The increased marketing budget allowed us to widen our strategy, incorporating SEO, Geofence Display Advertising, and Social Media advertising. This comprehensive digital expansion wasn’t just about visibility; it ensured Crovetti’s message resonated and remained with potential patients throughout their decision-making process, further enhancing consultation and surgery rates.
By the Numbers
The Numbers Behind a Breakthrough Month
Topline performance across paid search, display, and social from August to November 2024.
Total Conversions
1,000+
Total conversions generated across every campaign channel.
Total Campaign Impressions
414,620
Impressions served across paid search, display, and social.
Campaign Clicks
5,910
Clicks driven to Crovetti from the full campaign.
Website Visits
23,330+
Website visits from prospective patients during the flight.
The Payoff: 1,000 Leads in a Single Month
By January 2024, the bold strategy paid off spectacularly — generating an extraordinary 1,000 leads in a single month. This achievement wasn’t just a win; it was a testament to the potent synergy between Crovetti’s medical expertise and our digital marketing finesse.
The evolution from targeted beginnings to achieving a significant milestone illustrates the dynamic partnership we built with Crovetti. It highlights how strategic foresight, coupled with expansive and innovative digital marketing tactics, can lead to remarkable success. As we celebrate this pivotal achievement, we are inspired by the journey and excited for the future — a partnership still being written, marked by a commitment to reaching new heights and redefining excellence in digital marketing.
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