eco-pi Case Study
We helped eco-pi bring a first-of-its-kind sustainable healthcare product to market with a complete brand identity, a custom website at ecopi.health, and product video. eco-pi is the first disposable paper urine sample collection device for the elderly, pregnant patients, and OBGYN offices, and we built the digital presence to introduce it nationwide.
About eco-pi
eco-pi is the first disposable paper urine sample collection device for the elderly, pregnant patients, and OBGYN offices. Founded by Tuscaloosa-based Abbi Jones, eco-pi set out to replace single-use medical plastics with a sustainable, renewable paper alternative: strong enough to hold full cups of liquid, yet simple enough to throw away after a single use.
In the founder’s words: “When designing ecopi, people would ask me, Why paper? And I always answered with, Why NOT paper? With 6 million tons of single-use plastics being thrown out every year, and hospitals being a large contributor to that number, why wouldn’t we use paper? While there is a place for plastic in hospitals, Dr’s offices, labs, etc, there is a huge opportunity to move into an area of paper. ecopi is a sustainable solution for plastic replacement and using a renewable resource, yet strong enough to hold full cups of liquid. Because it can be thrown away after use, it also cuts down on wasted water and energy for washing and sanitizing. I believe now is the time to look closer at the medical field and replace plastic with paper where we can, and it is starting with urine specimen samples.”
Industry: Healthcare
Location: Nationwide
Involvement: Branding; Website Design; Video
Client: eco-pi (eco·pí by medpaper)
Website: ecopi.health
Simplifying the Urine Sample Process with a Sustainable Solution
A first-of-its-kind product is a unique go-to-market challenge: there is no existing category to anchor to, and the value, clinical reliability and real sustainability, has to land clearly with both healthcare providers and the patients who use it. eco-pi needed a digital presence that could introduce a brand-new product category and earn trust quickly.
We partnered with eco-pi to translate that vision into a clear brand and a custom website that explains the product simply, tells the sustainability story, and gives healthcare buyers the confidence to adopt a new paper-based standard for urine specimen collection.
Bringing the eco-pi Vision to Reality
It’s not every day that we have the opportunity to work on a breakthrough healthcare product that makes the world a better place. During the eco-pi identity creation process, our goal was to develop a creative identity that projected both an environmentally and user-friendly feel. We decided the logo needed to be simplistic and easy to read, and feature colors representing our beautiful planet.
Once the visual ID was established, we successfully replicated those elements across eco-pi’s packaging, illustrations, website, and promotional video, giving the product the polished, credible presence it needed to launch nationwide.
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