Haverly Case Study

Our digital marketing campaigns helped Haverly reach 100% leasing occupancy in a competitive Phoenix multifamily market. We partnered with Toll Brothers and Greystar to accelerate market visibility and lease generation through a full-funnel strategy spanning paid search, social, programmatic and geofence advertising, and SEO.

About Haverly

Haverly Phoenix (now known as MAA Central Ave), situated in the heart of Midtown Phoenix, combines luxury living with urban convenience. The property features meticulously designed apartments that blend contemporary aesthetics with thoughtful details, creating an atmosphere of comfort and sophistication. Among the premium amenities are a state-of-the-art fitness center, a resort-style pool, and a rooftop lounge that boasts breathtaking views of Camelback Mountain. Located in the vibrant Midtown neighborhood, Haverly offers easy access to the finest dining, entertainment, and cultural experiences in the area.

Industry: Multifamily
Location: Phoenix, AZ
Involvement: Paid Search Advertising; Geofence & Display; Social Media Advertising; SEO
Client: Toll Brothers; Greystar

Photos & renderings owned by Toll Brothers.

Opportunity & Solution

Standing Out in a Competitive Phoenix Market

To raise Haverly’s profile in a competitive landscape, Toll Brothers and Greystar partnered with us for our strategic acumen in accelerating market visibility and lease generation. We outlined a sophisticated digital marketing strategy tailored to attract young professionals and families searching for their next home in the Phoenix area.

This approach integrated a diverse array of tools: Google Paid Ads, targeted Social Media Advertising on platforms like Facebook and Instagram, advanced Programmatic and Geofence Advertising, all reinforced by strategic SEO. The plan aimed to not only draw attention to Haverly but also to convert this interest into high-quality leads and, ultimately, successful leases.

Haverly social media advertising creative

The Results

100% Leasing Occupancy Achieved

Through consistent and meticulous optimizations, we didn’t just meet but surpassed the expected digital campaign benchmarks, playing a key role in Haverly reaching an impressive milestone of 100% leasing occupancy.

This achievement highlights our knack for exceeding expectations, solidifying Haverly’s status as a thriving and fully leased multifamily community. Stats timeframe: August 2024 to November 2024.

By the Numbers

Results That Filled Haverly

Campaign performance across leasing, paid media, and organic search, August–November 2024.

Leasing Occupancy

100%

Haverly reached 100% leasing occupancy, exceeding campaign benchmarks.

Campaign Impressions

1.9M

Total impressions served across the full campaign.

Total Conversions

1,020

Total conversions generated across all channels.

Website Sessions

89,500+

Website sessions driven during the campaign flight.

Channel Detail

Paid and Social Performance

A closer look at how paid search and social advertising drove efficient clicks and conversions.

53,000+ Campaign Clicks

Total clicks generated across the paid campaign.

373 Paid Search Conversions

Conversions driven directly by paid search.

$23 Cost / Paid Search Conversion

Efficient cost per conversion across paid search.

177 Social Advertising Conversions

Conversions from social advertising, with 23,800+ social ad link clicks.

Ready to Lease Up Faster?

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