Hilltop Auburn Case Study
Our creative and digital marketing strategy helped Hilltop Auburn hit 100% leased 10 weeks ahead of schedule. We partnered with Sand Rock Partners to build the brand vision, digital presence, and campaign strategy behind a faster-than-projected lease-up in a competitive Auburn student-housing market.
About Hilltop Auburn
Hilltop Auburn is a student housing community designed to stand out in a competitive Auburn, Alabama market and speak directly to a student audience.
Industry: Student Housing
Location: Auburn, AL
Involvement: Logo & Visual ID; Website Design; Paid Search Advertising; Display Advertising; Meta Advertising; SEO
Client: Sand Rock Partners
Renderings courtesy of The View.
Standing Out in a Competitive Auburn Market
Hilltop Auburn needed a digital presence and campaign strategy that could capture the brand vision for a student housing community in a competitive market and speak directly to the target student audience.
A Brand-Led, Full-Funnel Lease-Up Campaign
We collaborated with Sand Rock Partners to build a digital presence for Hilltop Auburn, capture the brand vision, and launch a comprehensive campaign across Google Ads, Meta, and other social channels.
The campaign generated traction across leasing, paid conversions, website visits, and SEO key events. Hilltop Auburn reached 100% leased for August 2026, well ahead of schedule.
By the Numbers
Results That Filled Hilltop Auburn
Campaign performance across leasing, paid media, and organic search.
Leased
100%
Hilltop Auburn reached 100% leased for August 2026, ahead of schedule.
Paid Conversions
468
Conversions generated by the paid campaign.
Website Visits
11,620
Website visits during the campaign.
SEO Key Events
641
Organic search key events.
Ready to Lease Up Faster?
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