About Parmore Arcadia Trails

Parmore Arcadia Trails is an affordable 55+ senior living community in Balch Springs, Texas, operated by Asset Living. In a competitive senior-living market, the community needed to quickly build awareness and fill its units with qualified residents.

Industry: Senior Living
Location: Balch Springs, TX
Involvement: Paid Search Advertising; Geofence / Display; Social Media Advertising; SEO
Client: Asset Living

Campaign stats cover August 2024 to November 2024. Photos / renderings owned by Asset Living.

Opportunity & Solution

Building Awareness and Driving Leases in a Competitive Market

Recognizing the urgent need to elevate Parmore Arcadia Trails’ presence in a competitive market, Asset Living partnered with us to swiftly amplify awareness and accelerate lease generation. We identified a multifaceted digital marketing approach as key, targeting families actively seeking senior living options for their loved ones. This strategy encompassed a robust mix of Google Paid Ads, Social Media Ads on platforms like Facebook and Instagram, along with cutting-edge Programmatic and Geofence Advertising, all underpinned by strategic SEO efforts. These targeted initiatives were poised to not only create a buzz around Parmore but to convert that heightened visibility into tangible, high-quality leads and ultimately, leases.

Parmore Arcadia Trails 55+ senior-living paid advertising creative promoting affordable senior living now leasing

By the Numbers

The Numbers Behind 100% Occupancy

Topline performance across paid search, display, and social from August to November 2024.

Total Conversions

429

Total conversions generated across every campaign channel.

Total Campaign Impressions

527K

Impressions served across paid search, display, and social.

Campaign Clicks

6,500+

Clicks driven to Parmore from the full campaign.

Website Sessions

19,650

Website sessions from prospective residents and their families.

Channel Detail

Paid Search and Social Results

A closer look at how paid search and paid social converted high-intent senior-living demand efficiently.

373 Paid Search Conversions

Paid search drove 373 conversions from families actively searching for senior living.

$15 Cost per Conversion

Each paid-search conversion came in at an efficient $15.

176K People Reached

Paid social reached 176,000 unique people across Facebook and Instagram.

56 Paid Social Conversions

Paid social campaigns generated 56 conversions from that audience.

The Payoff: 100% Occupancy

Parmore achieved 100% occupancy, and our digital marketing campaigns delivered. Through diligent and frequent optimizations, we not only significantly exceeded digital campaign performance benchmarks but also played a pivotal role in Parmore achieving a remarkable milestone of 100% leasing occupancy.

The success of these efforts exemplified our ability to not just meet, but exceed client expectations, cementing Parmore as a vibrant and fully occupied senior living community.

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Parmore Arcadia Trails Case Study