RISE Julington Case Study

We boosted RISE Julington's leasing efforts and surpassed digital marketing benchmarks, helping this new Jacksonville apartment community reach a 90% lease rate.

About RISE Julington

RISE Julington, a newly established apartment community in the serene Mandarin neighborhood of Jacksonville, FL, near Durbin Creek, offers a living experience that harmonizes modern luxury with the area’s natural beauty. Just a stone’s throw from the picturesque Julington Creek, the community’s name is a tribute to the tranquil yet vibrant surroundings. RISE Julington sets itself apart with its pet-friendly 1, 2, and 3 bedroom apartments, each designed to embody calmness, purposefulness, and a natural aesthetic that mirrors the paradise of its locale. From the spacious and modern apartments to the exquisite amenities, the community promises an elevated living experience that is not just a place to reside, but a sanctuary that truly reflects the essence of considerate and vibrant design.

Industry: Multifamily
Location: Jacksonville, FL
Involvement: Paid Search Advertising; Geofence / Display; Social Media Advertising; SEO
Client: RISE Real Estate

Photos and renderings owned by RISE. Campaign stats cover August 2024 to November 2024.

The Opportunity

Standing Out in a Competitive Apartment Market

Confronted with the challenge of making a mark in Jacksonville’s competitive apartment market, RISE Julington partnered with us to elevate its profile in the bustling Mandarin neighborhood. We crafted a comprehensive digital marketing strategy aimed at the diverse community of Jacksonville, particularly appealing to those seeking a blend of modernity and comfort in their next apartment. This strategy deployed an array of digital tactics including Google Paid Ads, Social Media Advertising across platforms like Facebook and Instagram, and innovative Programmatic and Geofence Advertising, all supported by strategic SEO efforts. The goal was not only to generate excitement about RISE Julington but also to translate that heightened attention into solid, quality leads and, ultimately, successful lease signings. This multi-faceted approach was meticulously tailored to resonate with the unique lifestyle and preferences of Jacksonville’s apartment hunters.

RISE Julington social media story carousel ad creative
RISE Julington social media story carousel ad creative
Solutions & Results

A Strategy That Reached a 90% Lease Rate

In addressing RISE Julington’s leasing challenges, we deployed an incisive digital marketing strategy that not only surpassed performance benchmarks but also played a pivotal role in achieving a remarkable 90% lease rate. This achievement is a clear indicator of the campaign’s effectiveness in converting leads into leases, reflecting the successful alignment of marketing efforts with the specific needs of the Jacksonville real estate market. Moreover, this high lease rate translates into substantial returns for RISE, underscoring our commitment to driving not just occupancy numbers but also tangible financial success. Through this strategic approach, RISE Julington has been firmly established as a premier living destination, showcasing our expertise in delivering results that exceed client expectations.

By the Numbers

Overall Campaign Results

Topline performance across paid search, display, and social from August to November 2024.

Total Conversions

646

Total conversions generated across every campaign channel.

Total Campaign Impressions

1M+

Impressions served across paid search, display, and social.

Campaign Clicks

12,450

Clicks driven to RISE Julington from the full campaign.

Website Sessions

33K+

Website sessions from prospective renters during the flight.

Channel Detail

Paid Search Performance

A closer look at how the paid search program converted Jacksonville renters efficiently.

556 Conversions

Paid search generated 556 conversions from high-intent apartment searches.

$40 Cost per Conversion

Each paid-search conversion came in at an efficient $40.

8.67% Conversion Rate

Paid search converted clicks to leads at an 8.67% rate.

12.2% Click-Through Rate

Search ads earned a 12.2% click-through rate from relevant queries.

Channel Detail

Paid Social Performance

How Facebook and Instagram story creative extended reach and drove engaged clicks.

86 Conversions

Paid social contributed 86 conversions toward the leasing goal.

554K+ Ad Impressions

Story and feed creative served more than 554,000 impressions.

5K+ Link Clicks

Paid social drove over 5,000 link clicks to RISE Julington.

$1.76 Cost per Click

Social link clicks stayed efficient at $1.76 each.

See What Strategic Marketing Can Do for Your Community

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