RISE Julington Case Study
We boosted RISE Julington's leasing efforts and surpassed digital marketing benchmarks, helping this new Jacksonville apartment community reach a 90% lease rate.
About RISE Julington
RISE Julington, a newly established apartment community in the serene Mandarin neighborhood of Jacksonville, FL, near Durbin Creek, offers a living experience that harmonizes modern luxury with the area’s natural beauty. Just a stone’s throw from the picturesque Julington Creek, the community’s name is a tribute to the tranquil yet vibrant surroundings. RISE Julington sets itself apart with its pet-friendly 1, 2, and 3 bedroom apartments, each designed to embody calmness, purposefulness, and a natural aesthetic that mirrors the paradise of its locale. From the spacious and modern apartments to the exquisite amenities, the community promises an elevated living experience that is not just a place to reside, but a sanctuary that truly reflects the essence of considerate and vibrant design.
Industry: Multifamily
Location: Jacksonville, FL
Involvement: Paid Search Advertising; Geofence / Display; Social Media Advertising; SEO
Client: RISE Real Estate
Photos and renderings owned by RISE. Campaign stats cover August 2024 to November 2024.
Standing Out in a Competitive Apartment Market
Confronted with the challenge of making a mark in Jacksonville’s competitive apartment market, RISE Julington partnered with us to elevate its profile in the bustling Mandarin neighborhood. We crafted a comprehensive digital marketing strategy aimed at the diverse community of Jacksonville, particularly appealing to those seeking a blend of modernity and comfort in their next apartment. This strategy deployed an array of digital tactics including Google Paid Ads, Social Media Advertising across platforms like Facebook and Instagram, and innovative Programmatic and Geofence Advertising, all supported by strategic SEO efforts. The goal was not only to generate excitement about RISE Julington but also to translate that heightened attention into solid, quality leads and, ultimately, successful lease signings. This multi-faceted approach was meticulously tailored to resonate with the unique lifestyle and preferences of Jacksonville’s apartment hunters.


A Strategy That Reached a 90% Lease Rate
In addressing RISE Julington’s leasing challenges, we deployed an incisive digital marketing strategy that not only surpassed performance benchmarks but also played a pivotal role in achieving a remarkable 90% lease rate. This achievement is a clear indicator of the campaign’s effectiveness in converting leads into leases, reflecting the successful alignment of marketing efforts with the specific needs of the Jacksonville real estate market. Moreover, this high lease rate translates into substantial returns for RISE, underscoring our commitment to driving not just occupancy numbers but also tangible financial success. Through this strategic approach, RISE Julington has been firmly established as a premier living destination, showcasing our expertise in delivering results that exceed client expectations.
By the Numbers
Overall Campaign Results
Topline performance across paid search, display, and social from August to November 2024.
Total Conversions
646
Total conversions generated across every campaign channel.
Total Campaign Impressions
1M+
Impressions served across paid search, display, and social.
Campaign Clicks
12,450
Clicks driven to RISE Julington from the full campaign.
Website Sessions
33K+
Website sessions from prospective renters during the flight.
See What Strategic Marketing Can Do for Your Community
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