The Walk Case Study
We built an unforgettable brand and website for The Walk - a posh, upscale new student-housing development in Tuscaloosa and Starkville.
About The Walk
Spaces, a student-housing property management company, partnered with us to develop the identity for a brand-new student-housing community in Tuscaloosa that was set to open in 2020. The community’s close proximity to Bryant-Denny Stadium, sorority row, and Tutwiler – the all-girls freshmen dorm – made it an easy choice to name the property The Walk.
Industry: Student Housing
Location: Tuscaloosa, AL / Starkville, MS
Client: Spaces Management
Involvement: Visual ID; Website Design; Paid Search Advertising; Geofence / Display; Social Media Advertising; Photography; SEO
A Bright, Posh, Fashion-Forward Brand
The identity needed to capture every attribute of the property and speak directly to its target audience. We landed on a brand that projected a bright, high-quality, modern, posh, fashionista feel – one that matched the upscale community The Walk was built to be.
A Website That Feels Like a Walk Through The Walk
The website design for The Walk mirrors the vibrant, modern identity we crafted for this Tuscaloosa student-housing community. Drawing inspiration from the property’s close proximity to Bryant-Denny Stadium, sorority row, and Tutwiler – the all-girls freshmen dorm – the site weaves in elements that resonate with its target audience. Radiating a bright, high-quality, posh ambiance, it captures the essence of a fashion-forward lifestyle, and navigating it feels like a virtual stroll through the stylish halls of The Walk itself. The design doesn’t just serve a marketing purpose; its influence extends into the property’s interior and exterior aesthetic.
Solutions & Results
The project was a success. The identity made a positive impact on students from a marketing standpoint, and several of the brand elements were carried throughout the interior and exterior design of the property itself.
The Walk achieved optimal leasing results in its first year and went on to win the Student Housing Business Innovator Award for Best New Development (under 400 beds).
Ready to Build a Brand Students Remember?
Tell us about your community and we’ll craft an identity and website that lease it up.
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