A/B Testing Progression Indicator

Client Name

Designing a progression indicator element to help increase conversion rate.

Case Study: A/B Testing Progression Indicator
Article Contents

About

Progression Indicator

OuterBox saw an opportunity to improve presentation of the checkout process for the Elk Springs Resort website, which seemingly lacked clarity and took up too much page height on mobile.


Results

Modern Checkout Experience

By incorporating a checkout progression illustration, OuterBox created a modern user checkout experience that better represented Elk Springs Resort while also reducing the amount of screen space required on smaller devices.

 
 

21.88%

Increase in Conversion Rate

Case Study Contents

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