Approach & Solution:
Value Prop Additions to Product Pages
Our team’s approach was to find a way to display this new value proposition in a more prominent way while not detracting from other pertinent content. Since other existing value propositions already existed on the page, it was determined that they should be moved to this new dedicated value proposition section beneath the product image and buy box.
Control
Variation
Analysis & Summary
Customer Confidence Leads to More Conversions
Final results showed all four variations providing lifts in add to cart rate, with variation #2 providing a significant lift in conversion rate as well. Our hypothesis was validated in that the increased visibility into RRW value props is responsible for this lift.
The added prominence of these value propositions and the addition of one new one has clearly had an impact on customer confidence and will not only lead to more conversions for Road Ready Wheels but also give their customers a clearer understanding of their policies.
Results
97%
Lift in Conversion Rate
14.09%
Total Website Traffic
“Working with OuterBox has been a game-changer for our business. Their SEO expertise significantly increased our online visibility and organic traffic. We’re thrilled with the tangible results and growth in sales. Highly recommend them for anyone seeking digital marketing success!” – Jonah Smith, CEO @ Road Ready Wheels
