Overview
Fanuc World, owned by Tennessee Industrial Electronics (TIE), came to OuterBox with an antiquated website from a design, functionality and marketing perspective. Their challenge was twofold: build a modern website capable of displaying thousands of products and secondly, market the website with organic SEO and paid search to achieve a positive ROI. The new website was developed on a fully customized shopping cart platform.
Key Campaign Stats
249%
Total Website Traffic
550%
Online Revenue Growth
744%
Return on Ad Spend
Responsive Mobile-Friendly Design
As parts break and Fanuc World’s products are in demand, plant managers and buyers turn to their phone or other mobile devices to search for parts on the fly. The need for a streamlined, mobile-friendly user-experience was absolutely critical to their success in the future.
“OuterBox has brought tremendous value to our business. The combination of the website, search marketing and eCommerce capabilities has changed who we are.”
Custom Product Page Functionality
With a complex catalog of products, Fanuc World needed product pages that allowed for variable-based, dynamic pricing to be displayed based on the product, type and other options selected. The website allows for users to view trade in (core-credit) pricing as well as an estimated repair cost. Pretty slick, huh?
Organic Search Engine Optimization Campaign
FanucWorld.com presented a unique search engine optimization challenge. The goal was to rank for major keywords, such as “Fanuc Parts”, but also for thousands of part and SKU numbers. Through well-developed landing pages and product pages, Fanuc World is now able to do both.
Top-Ranking Keywords:
- “Fanuc Parts”
- “Fanuc Motors”
- “a860-0308-t011”
- “Fanuc Repair”
- “DC spindle drive”
- “a02b-0087-c301”
- “Fanuc Replacement Parts”
- “Fanuc pcb”
- “a06b-0922-b909”
- “Used Fanuc Parts”
- “Refurbished Fanuc Parts”
- & thousands more
Paid Search Marketing Campaign
A Google Adwords campaign is managed by OuterBox delivering hundreds of monthly leads and inquiries to Fanuc World. Multiple landing page variations have been designed and tested to improve the conversion rate and ROI on the campaigns. The campaign boasts a conversion rate of over 11%.
Remarketing Ads
To constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form we’ve implemented a display ad remarketing campaign. Powered via Google Adwords, the remarketing campaign boosts a conversion rate of over 10%+.
