All Marketing Articles

OuterBox has spent 20+ years turning digital strategy into measurable revenue for over 1,000 companies -- from mid-market eCommerce brands to industrial manufacturers chasing RFQs. Explore our latest thinking on SEO, paid media, web design, and everything that moves the needle.

273%

Average organic traffic growth across OuterBox SEO clients

2M+

Page #1 Google rankings earned for clients

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  |  5 min read

Customizing eCommerce Data Feeds for Your Business

In the eCommerce world, you’re nothing without your data feed. The slightest inconsistency can affect your Amazon listings and cause Google to pause your ads.

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  |  5 min read

How to Evaluate Digital Marketing KPIs

Whether a man in suspenders asks for your TPS report or a new fitness app measures our health progress, we measure our success on every…

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  |  5 min read

6 of the Best Online Courses for Digital Marketing

LinkedIn Learning (Formerly Lynda) LinkedIn Learning offers a comprehensive suite of digital marketing courses designed to cater to both beginners and experienced marketers.

Marketing consultant cost roadmap showing scope milestones, planning steps, and a goal flag for budget decisions

  |  5 min read

Marketing Consultant Cost: Fees, Rates, and Retainers in 2026

The answer is not as straightforward as one might think. Just as every business is unique, the cost of hiring a marketing consultant can significantly…

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Brand Consistency: Why It Matters and How to Get Started

Brand consistency is exactly how it sounds: It’s a cohesive, consistent visibility and presentation of your brand both inside your walls and out. It includes…

2025 SEO Trends

  |  13 min read

2025 SEO Trends & Predictions To Help Best Optimize Your Website

Sitting here in a new year, it’s time to think about the 2025 SEO trends that’ll play the biggest role in the world of search…

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  |  5 min read

Black Hat Tactics Used in Social Media (And How to Fight Them)

Google may be laying the hammer down on black hat search marketing, but a new side of darkness is emerging from the depths of Facebook…

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  |  7 min read

Understanding Search Intent To Improve Your SEO Campaign

Choosing a set of keywords to target is one of the first steps of an SEO campaign. More importantly, you need to understand the intent…