Zach Kent

Zach Kent is Group VP, Integrated Strategy at OuterBox. He focuses on the operating inputs that decide whether senior living and housing marketing turns into occupancy: acuity levels offered, availability by care level, average time to close, closing ratio, and lead quality. Zach treats search, paid media, remarketing, and follow-up as one connected funnel rather than separate channels, with particular emphasis on the sustained nurture and sales follow-through that longer senior living decisions require.