Overview
For over 40 years, A&C Plastics, Inc., headquartered in Houston, TX, has been a leader in the plastic industry. With the need to streamline business processes and make ordering convenient for customers, developing an eCommerce website was a priority. The other need was to expose A&C Plastics to customers across the globe who didn’t know their brand. Through a custom developed website, along with a search marketing campaign, A&C Plastics has exceeded initial goals.
Key Statistics
1,225%
Organic Search Traffic Increase
450%
Increase In Organic Online Leads
522%
Boost in AdWords Conversions
Enterprise-Level Search Engine Optimization Campaign
Starting with an out-of-date website lacking in optimization, our SEO team came in with a strategy and worked alongside our website design team. Combining design, development and search marketing under one roof not only streamlined efforts but allowed for a cohevise marketing plan. The SEO team at OuterBox put together an ongoing content strategy and outlined a site structure that would provide a solid foundation for future growth.
Google Page #1 Keywords Include:
- Tinted Plastics
- Wholesale Plexiglass
- Colored HDPE Sheet
- Durable Acrylic Plastic
- Lucite Block
- Multiwall Polycarbonate Sheet
- Acrylic Sheet
- ABC Plastic
- Wholesale Acrylic Sheets
- HPDE Sheets
- Plastic Glue
- HPDE Plastic
- Lexan Plastic
- Types of Acrylic
- Glass Substitute
- Plexiglass Windows
Interactive Content Pages
At A&C, a personalized customer service experience is top priority, meaning a well-developed team page was a must. This interactive page allows visitors and customers to learn more about the people they are working with on a daily basis. Through the website content management system, A&C Plastics can easily add, edit and remove content as needed, ensuring the website is always up to date.
Downloadable Files & Ads
Over the years, A&C has built up a library of awesome print ads that they wanted to display. The ads can be viewed online or can be download PDFs and are fully managed via the website CMS.
Advanced Filtering
With thousands of products, it was a must to have product attribute filtering. Customers looking to find the perfect plastic material can filter by thickness, width, color and more. Utilizing AJAX technology, filtering happens without the website refeshing, by simply switching out the products in the middle of the page to display the correct results. This helped to improve user experience and boost conversions.
Dialing In The AdWords Campaign
With a brand new website and the opportunity to make a huge dent in the market, we increased AdWords spend with an emphasis on conversions. This improved campaign, along with the new website, helped us to increase AdWords leads by more than 500%.
Key Statistics
70%
Less Spend Per Conversion
345%
More Paid Traffic
522%
Boost in AdWords Conversions
Targeted Remarketing
The remarketing campaign was launched to constantly remarket back to website visitors who may have not yet made a purchase or filled out a quote request form. Keeping potential customers engaged has led to an increase in online quote requests, calls and revenue.
