Google Ads Strategies Tripled Eden’s SEM Revenue

Services: Digital Health, SEM

This rapid program expansion required major website, creative, and development changes. We took the lead role in managing cross-partner relationships on Eden’s behalf to make sure those changes were completed correctly and on time with the other elements of the project.

1. Directed website and landing page optimizations to enhance conversion rates and reduce bounce rates, including UI improvements and content enhancements.
2. Structured Performance Max campaigns for more precise budget management, using audience signals and search themes to home in on Eden’s range of target audiences.
3. Advised on creative development to improve campaign performance.
4. Restructured Non-brand Search into A/B campaigns to test new ad copy for key products.
5. Coordinated marketing launches for five new products within two months.
6. Refined Eden’s data and attribution strategy to prioritize new purchases at lower acquisition costs.

Throughout this work, we scaled Eden’s quarterly account spend from Q4 2023 to Q1 2024 while adhering to strict compliance standards for direct-to-consumer health marketing.