Blades Wellness Case Study
Blades Wellness & Aesthetics needed a website and a digital strategy that would grow with the practice. Four years of integrated SEO and paid search later:
- A new website launched in March 2018, built to expand as the practice added services
- Ongoing SEO and paid search run by one dedicated, integrated team
- 885.3% growth in requests for consultation over the first four years
- A bigger office, a growing team, and a waiting list for new patients
Four-Year Results
Four Years of Compounding Growth
Comparing 2021-2022 with 2018-2019, the practice’s first year after launch.
Website Visitors
458.8%
Increase in website visitors (83,422 vs. 14,524).
New Website Visitors
467.2%
Increase in new website visitors (57,012 vs. 10,051).
Online Form Submissions
911.6%
Increase in online form submissions (4,967 vs. 491).
From Challenge to Results
Challenge
The medical world is always growing and expanding. Dr. Blades wanted a website and a digital strategy that would grow with her practice.
Solution
Combined with an integrated digital strategy including SEO and paid search, Dr. Blades’s website continues to adapt to the changes in the medical world as well as the online space.
Results
Four years later, her team has grown, along with her service offerings. They are outgrowing their new, bigger office and have a waiting list for new patients.
About Blades Wellness
Industry: Medical Health and Wellness Practice
Location: Cypress, Texas
Blades Wellness & Aesthetics is a medical practice focused on hormone optimization and metabolic health. Dr. Blades came to us wanting a professional website that would grow with her practice. The new website launched in March 2018 and, combined with an integrated search strategy, has continued to be an incredible resource for her clients.
Four Years On, the Website Continues to Perform
The website for Blades Wellness was designed to grow with the practice. As Blades has added new services, the website has had to grow to present these services so that visitors know what’s available. This has meant the introduction of new landing pages, a restructured navigation, and constant adjustment for changes in the search landscape for organic and paid search. Four years later, the site continues to provide clients with the information they need and bring in new business.
Benefits of an Integrated Team
Dr. Blades’s dedicated customer relationship team works together to ensure the best possible strategy is used. The team is led by a team leader who oversees each component of ongoing strategy recommendations and results, from SEO to PPC. Together, they are the main contacts for communication and monthly reporting. With this approach, our team members strategize together to give their clients the best possible integrated strategy for their business.
Adapting to a Shifting Landscape
Even before COVID-19 impacted businesses, our team knew they had to keep Dr. Blades’s customers updated with timely information. They stay on top of the changes in the medical practice, from new services to monthly specials to wellness education opportunities.
Medical paid search ads must be constantly monitored as the search engines change policies regarding the language used to describe services and products offered. The team works together to ensure the landing pages match the paid search ads in content, which helps users to more readily find the information they are seeking. This is in addition to the shifting landscape for organic search features, such as featured snippets and People Also Ask boxes.
Customer Experience and Customer Service
Having a positive user experience comes from providing the user with the information they want. Whenever Blades wanted their clients to be aware of changes at the practice, the team would find the best ways to have that information available. Over the years, this has included banners on the website for breaking news, updating the site with new information, and structured data markup to provide more information in the search landscape.
Expanding Local Presence
Dr. Blades is based out of a suburb of Houston and wanted to reach the people in her neighborhood. Local information was included on the website via structured data markup, which increased the chances of showing up in “near me” and other local search results. Geo-modified ad campaigns also targeted local users, which in turn, made the ad spend more efficient.
Most effective was the use of the Blades Wellness Google Business Profile. This search feature was claimed early on and has been regularly updated since. With information such as when the practice is open, what their monthly specials are, and other relevant news, the GBP profile has been an especially helpful piece of search engine optimization.
Year Over Year
Still Climbing a Year Later
June 2021 through May 2022, compared with the prior twelve months.
Visitors
57.9%
Increase in visitors from June 2021 to May 2022.
New Visitors
68.1%
Increase in new visitors (60,583 vs. 36,037).
Online Form Submissions
125.3%
Increase in online form submissions (5,257 vs. 2,333).
“Our website has grown exponentially since we launched it. My practice has grown exponentially. I cannot be happier with our growth.”
Dr. Carrie Blades, Owner, Blades Wellness & Aesthetics
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