1. Project
Testing Lead Generation Forms
To better align with design best practices, Mood Media’s lead generation forms needed a visual update and needed to utilize inline data validation. OuterBox conducted a test to optimize these lead generation forms found throughout the site.
2. Approach
Testing Global Lead Generation Form
OuterBox tested a redesigned global lead generation form with the following changes:
- Adding a single column form with increased field heights, making them easily recognizable and easy to click into
- Removing additional fields that weren’t absolutely required to make it easy for the user, allowing them to input the least amount of information possible while still maintaining the necessary information needed for the form.
- Introducing inline data validation to each form – a UX best practice
Control
Variation
3. Results
Lift in Lead Gen Rate
Mood Media’s lead generation forms are now operating in UX best practices and are now optimized for more lead submissions. The redesigned form test led to a 239% increase in lead generation submissions.
239%
Increase in lead generation submissions
4. Platform Support
VWO
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
