Long Term Email & SMS Partnership

Unclaimed Baggage

Buys domestic airline orphaned bags and gives them a second life by selling, donating, and recycling their contents.

Industry: Retail | Location: Scottsboro, Alabama

1. From Zero To Maturity

Comprehensive Marketing Automation Partnership

OuterBox started by getting Unclaimed Baggage setup with fundamental automations including the Welcome Series and three Abandonment Automations. When those were live, we shifted focus to increase total Customer Lifetime Value and celebrate key milestones to get customers back into continued purchases.

2. Automations Buildout

Core & Advanced Automation Strategy & Implementation

We started by getting Unclaimed Baggage setup with fundamental automations including the Welcome Series and three Abandonment Automations. When those were live, we shifted focus to increase total Customer Lifetime Value and celebrate key milestones to get customers back into continued purchases.

3. Multi-Channel List Growth

Custom & Multi-Step Opt-in Strategy

Unclaimed Baggage needed a custom form built in order to integrate with Shopify account setup. As their email program grew they added a Birthday email pop-up as well as an SMS-Only popup to add phone numbers to users who had already submitted an email address.

4. SMS & Email Notifications

SMS Integration into Klavio

Unclaimed Baggage had explored other standalone SMS tools but ultimately had us integrate SMS into their Klavio email program to have the full customer view and allow for email and SMS behavioral segmentation.

5. Program Impact

Automated Personalization to Drive Large Revenue Growth

When Unclaimed Baggage approached us, they had a young email program and were new to Klaviyo. Through our long term partnership, they’ve grown a constant stream of new contacts across email and SMS. By leveraging strategic touchpoints and their owned customer data, their automations continue to grow year after year with email and SMS being significant drivers of growth.