About
Product Card Design
OuterBox saw an opportunity to increase user experience on epromos.com through style and typography changes to product cards. Pricing was small and did not stand out against competing content. Through new designs, OuterBox increased visibility of product pricing, which lead to increased progression to product pages.
50%
Increase in Conversion Rate
2.4%
Increase in Progression Rate
8.5%
Increase in Sample Request Rate
Analysis & Summary
After this project was completed, ePromos is better representing their company with a heightened user experience. Through product card design updates, they increased conversion, progression, and sample requests rate.
Tools
VWO
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”
