Key Campaign Statistics
106%
Increase in Organic New Users
145%
Increase in Revenue
332%
Increase in Keyword Rankings
Project Overview
National Roper’s Supply (NRS) is the go-to source for all things Western. Since 1994, the company has served as a leading provider of saddles, ropes, Western wear, and everything in between. When NRS first engaged OuterBox in February of 2020, they had recently moved their website from a custom platform to Shopify and needed help improving their organic search results. They were looking for a strategic partner to help manage their SEO efforts and stay ahead of their competitors.
Building a Strong SEO Foundation
While SEO takes time to see results, OuterBox quickly got to work, conducting extensive research to build a thorough plan, first looking at on-page optimizations and technical adjustments. With OuterBox’s in-house expertise of designers and developers, the SEO team was additionally able to help NRS in the areas of design, content creation, and development, further propelling the company’s SEO rankings.
Since partnering with OuterBox, NRS has seen a steady increase in its organic search traffic, increasing by more than 74%.
In addition, the website’s organic traffic value and organic keywords have grown significantly, as highlighted
in the chart below.
Notable Keyword Rankings:
- Ropes
- Roping
- Cinches
- Saddle accessories
- Cowboy rope
- Team ropes
- Horse bits
- Horse reins
- Western saddles
- Lasso rope
- Saddles for sale
- Western jackets
- Cowgirl jeans
- Saddle blankets
- Spur straps
- Cowboy boots for sale
- Rodeo hats
Delivering Real SEO Results
