Senior Living Success Case Study

We helped a leading senior living provider regain control of occupancy and break a costly dependence on third-party referral vendors. Over one year, hyper-targeted, data-driven campaigns grew qualified online leads by 54%, lifted digitally sourced move-ins by 39%, and lowered cost per online move-in by 18% across a nationwide portfolio.

About the Client

This case study features a leading senior living provider with a nationwide portfolio of communities. To respect the client’s privacy, we have kept the provider anonymous; the strategy and results below are presented exactly as they happened.

Industry: Senior Living
Location: Nationwide Portfolio
Involvement: Paid Search Advertising; Geofence / Display; Social Media Advertising; SEO
Client: A leading senior living provider (anonymized)

The Challenge

Declining Occupancy and Costly Lead Sources

A leading senior living provider was struggling with falling occupancy across their portfolio and a shallow pipeline of qualified leads. In an effort to keep units filled, they leaned heavily on a costly third-party lead aggregator, A Place for Mom, which, while helpful in the short term, offered little control, low predictability, and rising costs. That is when they turned to us.

A senior resident enjoying daily life in a welcoming senior-living community

Our Approach

Hyper-Targeted, Data-Driven Digital Marketing

We began with a deep dive into market research for each individual community, then built a custom digital marketing strategy for every location in the portfolio. The goal was simple: generate highly qualified leads from people actively looking for senior living solutions in each community’s market.

Local Market Research

We analyzed local demand trends, audience demographics, and digital behavior community by community to ground every plan in real market data.

Intent-Based Paid Search and Social

Paid Search and Social campaigns built around intent-based targeting reached prospects already searching for senior living options.

Geo-Targeted Landing Pages

Location-specific landing pages were designed to convert high-interest visitors in each community’s market.

Call Tracking and Attribution

Clear call tracking and form-fill optimization ensured quality attribution so spend followed the channels that produced real leads.

The Results

A Performance Transformation

The impact was both immediate and long-lasting. Over the course of one year, the client saw a measurable shift across leads, move-ins, and cost.

Qualified Online Leads

54%

More qualified online leads than the previous digital agency.

Digital-Sourced Move-Ins

39%

More move-ins sourced directly through digital advertising.

Lower Cost Per Move-In

18%

Reduction in cost per online move-in.

Off A Place for Mom

68%

Of communities canceled their A Place for Mom contracts, saving hundreds of thousands of dollars.

From Reactive to Profitable

Most leads were high-intent inquiries coming through phone calls and form submissions, confirming that the campaigns were resonating with decision-ready prospects. With 68% of communities already off A Place for Mom, the client set a goal of reaching 100% cancellation over the next 12 months.

This senior living provider went from reactive, occupancy-filling tactics to a scalable, proactive strategy that puts them back in control. They reduced costs, increased move-ins, and took a major step away from reliance on third-party lead vendors. The digital marketing ROI is undeniable, and the growth potential is still accelerating.

Ready to Take Control of Your Occupancy?

Tell us about your communities and we will map a plan to grow qualified leads and fill more units.

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