A/B Testing of New Lead Generation Form

TIE Industrial (Fanucworld)

Creating a global lead generation form to increase submission rate for TIE Industrial.

Article Contents

Form Creation

The OuterBox UX team created a global lead generation form to increase form submissions and reduce page redirects for TIE Industrial customers interested in requesting a quote. The fullscreen form was created with a “Start a Quick Quote” call to action throughout the site. After clicking on the CTA, users were directed to a pop up with a form to submit information. OuterBox designed the form and our engineers created and deployed the test.

Control

CRO Ab Testing Tie Control

Variation

CRO Ab Testing Tie Variation

Results

85.63%

Total Website Traffic

Better Efficiency for User

Analysis & Summary

This test removed the need for a user to load an entirely new page by presenting a modal in whatever step of the funnel the user was already in.

Visual Web Optimizer (VWO)

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

VWO Testing, VWO Engage, VWO Insights, VWO Plan, VWO FullStack, VWO Services

Fidelity Laptop Testimonial

“Working with OuterBox has been a game-changer for our business. Their SEO expertise significantly increased our online visibility and organic traffic. We’re thrilled with the tangible results and growth in sales. Highly recommend them for anyone seeking digital marketing success!” –Bill O’Shea – Senior eCommerce Manager

Case Study Contents

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